Content is paramount in digital marketing, but in recent years there has been a huge shift toward visual content being preferred over text. Pictures and videos are the central pillars of all good content marketing strategies, and social media like Instagram have proven time and time again that the most successful strategy is visual. The modern marketer must now use a visual content marketing strategy to reap the benefits of increased profits when it comes to everything from website traffic to engagement, lead generation, and customer retention to revenue. Visual content can be easily created with a little research online.