Coca-Cola released a drink, Tab Clear, with the sole intention to be marketed so bad, that people wouldn’t want to drink it, in an attempt to ruin sales of Pepsico’s equivalent, Crystal Pepsi, by comparison. It worked.
fact
Coca-Cola released a drink, Tab Clear, with the sole intention to be marketed so bad, that people wouldn’t want to drink it, in an attempt to ruin sales of Pepsico’s equivalent, Crystal Pepsi, by comparison. It worked.