My Girlfriend in Walk

For those who would like to hold someone’s hand as they walk around, but can’t find anyone human who will oblige, engineers at Gifu University in Japan have invented the “My Girlfriend in Walk”. It’s a robotic hand covered in soft, skin-like gel that will grip your hand. Plus, it emits the scent of a […]

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Where’s Herb?

Burger King launched a $40 million ad campaign in November 1985 called “Where’s Herb?” The idea was to find a character named Herb who’d never been to BK. Other chains pointed out that if Herb wasn’t at BK, it meant he probably liked other chains’ burgers more. Burger King profits fell 40% in 1986.

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Pale Blue Dot

Carl Sagan convinced NASA to turn the Voyager Spacecraft towards earth and take the iconic “Pale Blue Dot” photo nearly 4 billions miles away from earth. “Look again at that dot. That’s here. That’s home. That’s us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever […]

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Dunkin’ Donuts Flavor Radio

In 2012, Dunkin’ Donuts launched an ad campaign in Seoul, Korea where scent spray devices installed on buses would release a fragrant coffee aroma when triggered by the sound of the Dunkin’ Donuts radio jingle. The campaign reached more than 350,000 people, and sales near bus stops increased by 29%.

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