4 Ideas From Linguistics to Help You Appreciate ‘Arrival’

Image credit: 
Jan Thijs – © 2016 PARAMOUNT PICTURES. ALL RIGHTS RESERVED.

Spoiler Warning: If you haven’t seen Arrival and plan to soon, you might want to save this article for after.

The most exciting thing about Denis Villeneuve’s new sci-fi space-encounter movie isn’t the aliens or the spaceships or the worldwide panic they bring on. It’s the fact that the hero is a linguistics professor!

It’s nice to feel that your seemingly esoteric field is actually the key to saving humankind. Even better if a film about it can get more people interested in the science of language structure. The film’s linguist, Louise Banks, played by Amy Adams, is charged with figuring out the language of the aliens who have landed on earth. She needs to do this in order to find out what they want.

How would one go about decoding a language that nobody knows? Field linguists—those who go out into the world to analyze little-known languages—have developed techniques for doing this kind of thing. The filmmakers consulted with McGill University linguist Jessica Coon, who herself has worked in the field on native languages of Mexico and Canada.

The problem of interpreting an unfamiliar language becomes a lot harder when dealing with creatures that don’t share our human bodies or articulators, much less a common frame of reality or physical environment, but that’s no reason not to start with the basics of linguistic communication that we do have a handle on. Here are four important concepts from linguistics that help Dr. Banks do the job she needs to do in Arrival.

1. THE SWADESH LIST

At one point Colonel Weber (played by Forest Whitaker) asks Dr. Banks why she’s wasting time with a list of simple words like eat and walk when their priority is to find out what the purpose of the aliens’ visit is. A good field linguist knows you can’t just jump to abstract concepts like purpose without establishing the basics first. But what are the basics?

For decades, linguists have used variations on the Swadesh list, a list of basic concepts first put together in the 1950s by linguist Morris Swadesh. They include concepts like I and you, one and many, as well as objects and actions in the observable world like person, blood, fire, eat, sleep, and walk. They were chosen to be as universal as possible, and they can be indicated by pointing or pantomime or pictures, which makes it possible to ask for their words before proper linguistic question-asking has been figured out. Though the movie’s heptapods likely don’t share most of our universal, earth-bound concepts, it’s as good a place to start as any.

2. DISCRETENESS

It might seem that the most important question to focus on when trying to analyze an unknown language is “what does this mean?” For a linguist, however, the most important question is “what are the units?” This is not because meaning is not useful, but because, while you can have meaning without language, you cannot have language without units. A sigh is meaningful, but not linguistic. It is not composed of discrete units, but an overall feel.

The concept of discreteness is one of the basic design features of human language. Linguistic utterances are patterns of combinations of smaller, meaningless units (sounds, or in the movie’s case, parts of ink blots) that reoccur in other utterances in different combinations with different meanings. When Dr. Banks sits down to analyze the circular ink blots the heptapods have thrown out, she marks up specific parts of them. She is not viewing them as analog, holistic pictures of meaning, but as compositions of parts, and she expects those parts to occur in other ink blots.

3. MINIMAL PAIRS

The concept of the minimal pair is crucial for figuring out what the units of a specific language are. An English speaker will say that car, whether it’s pronounced with a regular r or a rolled r, means the same thing (even if the rolled r sounds a bit strange). A Spanish speaker will say that caro means something different with a rolled r (caro “expensive” vs. carro “car”). The rolled r in English is just a different pronunciation of the same unit. In Spanish, it’s a different unit.

A minimal pair is a pair of words that differ in meaning because one sound has changed. The existence of a minimal pair shows that the differing sound is a crucial element of the language’s structure. In one scene in the movie, Dr. Banks notes that two ink blots are exactly the same except for a little hook on the end. That’s how she knows the hook does something important. With that knowledge, she can put it in the known inventory of units for heptapod, and look for it in other utterances.

4. THE SAPIR-WHORF HYPOTHESIS

The linguistic current running through the heart of the movie is a version of what’s come to be known as the Sapir-Whorf hypothesis, most simply explained as the idea that the language you speak influences the way you think. This idea is controversial, since it has been demonstrated that languages do not restrict or constrain what people are able to perceive. However, a milder version of the theory holds that language can lay down default ways of categorizing experience that are easily shaken off if required.

We see the extreme version of Sapir-Whorf played out in the way that the perceptive abilities of Dr. Banks are completely transformed by the act of her learning the heptapod language. Her conception of time is altered by language.

The origins of the Sapir-Whorf hypothesis trace back to an analysis by Benjamin Whorf of the concept of time in the Native American language Hopi. He argued that where the linguistic devices of European languages express time as a continuum from past to present to future, with time units like days, weeks, and years conceived of as objects, the Hopi language distinguishes only between the experienced and the not experienced, and does not conceive of stretches of time as objects. There are no days in Hopi, only the return of the sun.

Whorf’s analysis has been challenged by later Hopi scholars, but it is clear that the language does handle the idea of linguistic tense in a way that is difficult to grasp for speakers of European languages. Assuming that that means we live in a different reality with respect to time is taking things way too far. But who ever said the world of fiction wasn’t allowed to take things too far?

If you find the real ideas behind the movie intriguing, or just want to get more familiar with the exciting world of linguist-heroes, check out this collection of real world resources listed by Gretchen McCulloch.


November 28, 2016 – 8:00pm

Here Are Amazon’s Best Cyber Monday Deals

Image credit: 
iStock

Cyber Monday is here, and Amazon is celebrating with deals you can grab from the comfort of your own home. If you’re not in the mood to stand in line and jockey for position at the local mall, here are the best Amazon Cyber Monday Deal we could find at the world’s biggest store. We will keep updating throughout the day as we find more great deals. 

Mental Floss has affiliate relationships with certain retailers, including Amazon, and may receive a small percentage of any sale. But we only get commission on items you buy and don’t return, so we’re only happy if you’re happy. Good luck deal hunting!

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Fitbit Alta Fitness Tracker, Silver/Black, Small for $84.96 (list price $129.95)

Fitbit Charge 2 Heart Rate + Fitness Wristband, Black, Large for $109.86 (list price $149.95)

Fitbit Blaze Smart Fitness Watch, Black, Silver, Large for $127.46 (list price $199.95)

Amazon Echo – White for $139.99 (list price $179.99)

Moto Z Unlocked Smartphone – Lunar Grey – 64GB (U.S. Warranty) for $499.99 (list price $699.99)

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Nest Learning Thermostat, 3rd Generation, Works with Amazon Alexa for $199.00 (list price $249.00)

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All-New Fire HD 8 Tablet, 8″ HD Display, Wi-Fi, 16 GB – Includes Special Offers, Black for $59.99 (list price $89.99)

Canon EOS Rebel T6 Digital SLR Camera Kit with EF-S 18-55mm and EF 75-300mm Zoom Lenses (Black) for $449.00 (list price $749.99)

Sony Alpha a5000 Mirrorless Digital Camera with 16-50mm OSS Lens (Black) for $348.00 (list price $448.00)

SanDisk Ultra 128GB microSDXC UHS-I Card with Adapter, Black, Standard Packaging (SDSQUNC-128G-GN6MA) for $29.99 (list price $149.99)

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Tile Mate – Key Finder. Phone Finder. Anything Finder – 4-pack- Save 30% for $59.49 (list price $69.99)

Logitech M570 Wireless Trackball, Computer Wireless Mouse, Long Range Wireless Mouse for $16.99 (list price $59.99)

Apple Pencil for iPad Pro, White (MK0C2ZM/A) for $84.99 (list price $99.00)

Citizen Men’s AT8020-03L Blue Angels World A-T Eco-Drive Watch for $278.32 after instant discount at checkout (list price $595.00)

Invicta Men’s 6983 Pro Diver Collection Chronograph Blue Dial Black Polyurethane Watch for $63.36 after instant discount at checkout (list price $795.00)

Bulova Men’s 96B175 Precisionist Stainless Steel Watch for $217.35 after instant discount at checkout (list price $825.00)

Casio Men’s PRW-3500-1CR Atomic Resin Digital Watch for $119.03 after instant discount at checkout (list price $300.00)

URPOWER Motion Sensor Light, Motion-sensing Battery Powered LED Stick-Anywhere Nightlight,Wall Light for Entrance,Hallway,Basement,Garage,Bathroom,Cabinet,Closet for $23.99 (list price $29.99)

TaoTronics Water Resistant Portable Wireless Shower Speaker (Crisp Sound, Build-in Microphone for Hands-Free Calling, Solid Suction Cup) for $13.99 (list price $49.99)

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Blendtec Total Blender, FourSide Jar, Black (New) for $239.99 (list price $599.00)

KitchenAid KL26M1XER Professional 6-Qt. Bowl-Lift Stand Mixer – Empire Red for $219.95 (list price $549.99)

Ninja Professional Blender with Single Serve (BL740) for $89.30 (list price $174.99)

KitchenIQ 50009 Edge Grip 2 Stage Knife Sharpener, Black for $4.49 (list price $5.99)

Crock-Pot SCCPVL600-R Cook’ N Carry 6-Quart Oval Manual Portable Slow Cooker, Red for $24.50 (list price $39.99)

Cuisinart WAF-F20 Double Belgian Waffle Maker, Stainless Steel for $71.99 (list price $185.00)

Lunchskins Reusable Big Bag, Navy Shark for $9.30 (list price $10.95)

OXO Good Grips Baker’s Decorating Tool Kit for $31.99 (list price $39.99)

Rubbermaid FreshWorks Produce Saver Food Storage Container 2-piece Set, Small / Large, Green for $13.99 (list price $19.99)

Rubbermaid Premier Food Storage Containers, 12-Piece Set, Grey for $21.50 (list price $29.68)

Crockpot SCCPVS600ECP-S Cook and Carry Cooker with Digital Control, 6 quart, Silver for $49.99 (list price $79.99)

FoodSaver V2244 Vacuum Sealing System with Starter Kit for $62.30 (list price $99.99)

Instant Pot IP-DUO60 7-in-1 Multi-Functional Pressure Cooker, 6Qt/1000W for $68.95 (list price $234.95)

Instant Pot IP-DUO60 7-in-1 Multi-Functional Pressure Cooker, 6Qt/1000W for $68.95 (list price $234.95)

Rubbermaid Easy Find Lids Food Storage Container, 42-piece Set, Red (1880801) for $8.99 (list price $19.99)

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Tumi Vapor Lite Large Trip Packing Case, Chili, One Size for $287.50 (list price $575.00)

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Dyson Ball Multi Floor Upright Vacuum – Corded for $249.00 (list price $399.98)

Singer 1304 Start Free Arm Sewing Machine with 6 Built-In Stitches for $58.49 (list price $159.99)

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Remington CI63W1NA Professional Style Slim Curling Wand, Long Lasting, Medium-sized Curls for $19.99 (list price $29.99)

Remington H5670NA Professional Style Jumbo Curl Setter, Velvety Rollers for Volume and Soft Curls for $13.39 (list price $19.99)

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Philips Norelco Shaver 4500 (Model AT830/46) Frustration Free Packaging for $44.99 (list price $89.99)

Braun Series 9 9093s WetDry Waterproof Foil Shaver for Men, Electric Men’s Razor, Razors, Shavers, Cordless Shaving System for $190.49 (list price $349.99)

Oral-B Genius Pro 8000 Electronic Power Rechargeable Battery Electric Toothbrush with Bluetooth Connectivity Powered by Braun for $144.48 (list price $274.98)

Philips Sonicare Essence Sonic Electric Rechargeable Toothbrush, White for $19.97 after on-screen coupon (list price $49.99)

Clarisonic Mia Fit 2 Speed Facial Sonic Cleansing Brush Holiday Gift Set, Pink for $149.99 (list price $219.00)

Philips Sonicare DiamondClean Sonic Electric Rechargeable Toothbrush, Pink, HX9362/68 for $129.95 (list price $219.99)

LumaRx IPL Hair Removal Device, Full Body for $299.99 (list price $449.99)

BaBylissPRO One and Only Brazilian Tech Dryer for $59.99 (list price $79.99)

Waterpik Complete Care Water Flosser and Sonic Toothbrush, WP-900 for $52.49 (list price $99.99)

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Infiniti Pro by Conair Spin Air Rotating Styler; 1 1/2-inch; Plum for $35.99 (list price $59.99)

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Furby Connect (Teal) for $49.99 (list price $99.99)

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Nerf N-Strike Mega Series RotoFury Blaster for $11.99 (list price $34.99)

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Callaway “15th Club” Golf Ball Retriever for $19.99 (list price $39.99)

Callaway Men’s Strata Set (12-Piece, Right Hand) for $137.50 (list price $275.00)

Callaway CXR Power Golf Balls for $10.99 (list price $17.99)

IZZO Swami 4000+ Golf GPS for $69.99 (list price $139.99)

NordicTrack Rw200 Rower for $499.99 (list price $1,299.00)

NordicTrack C 7.5 Elliptical for $622.14 (list price $799.99)

NordicTrack GX 4.7 Exercise Bike for $297.00(list price $799.00)

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LifeStraw Personal Water Filter for $13.99 (list price $25.00)

Coleman Oversized Quad Chair with Cooler for $18.99 (list price $36.99)

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TOOLS

BLACK+DECKER LDX120C 20-Volt MAX Lithium-Ion Cordless Drill/Driver for $34.49 (list price $45.99)

Take $25 Off $100 Select Bosch Tool Orders

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Take $25 Off $100 Orders of Select Makita Tools

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Take $25 Off $100 DEWALT Orders of Select Tools

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Spend $50 on Stanley Tools, Get $10 Off

Dewalt DCD771C2 20V MAX Cordless Lithium-Ion 1/2 inch Compact Drill Driver Kit for $99.00 (list price $149.99)

Dremel 4000-4/34 High Performance Rotary Tool Kit with Variable Speed Rotary Tool, 4 Attachments and 34 Accessories for $69.00 (list price $173.48)

Streamlight 73001 Nano Light Miniature Keychain LED Flashlight, Black for $5.93 (list price $9.99)

J5 V1-PRO 300 lm Tactical Flashlight for $13.95 (list price $29.95)

Gerber LST Ultralight Knife, Fine Edge [06050] for $10.21 (list price $20.60)

Gerber Dime Multi-Tool, Black [30-000469] for $13.88 (list price $22.00)

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AmazonBasics 12-Piece Colored Knife Set for $13.05 (list price $17.99)

Meguiar’s G3000 Heavy Duty Headlight Restoration Kit for $18.73 (list price $29.99)



November 28, 2016 – 8:05pm

Amazon Product Id: 
B00NUS53CY

CERN’s Particle Detector Now Has Robot Inspectors

Image credit: 
Patrice Loiez/CERN

CERN’s Large Hadron Collider, the world’s premier particle detector, has a couple of new employees—both named TIM. The robotic inspectors can make their way around the detector’s almost 17 miles of tunnel autonomously, according to Engadget. The two TIMs—short for Train Inspection Monorail—will check the system’s oxygen levels, temperature, structure, and communication bandwidth, ensuring the world’s largest and most powerful particle detector is operating at its best.

The robotic inspectors move around the tunnel on a monorail suspended from the ceiling, and carry the instruments that provide feedback on the tunnel’s status in small wagons. Each device moves at a speed of slightly less than 4 miles per hour and uses infrared and visual imaging to allow scientists to monitor the tunnel. The inspectors can also pull other wagons with specific instruments as needed.

Right now, the TIMs are still located in a service tunnel awaiting their marching orders, but the duo should be chugging along pretty soon.

[h/t Engadget]


November 28, 2016 – 5:30pm

Show & Tell: A Rebus Token for an Abandoned Child

Image credit: 
Rebus token © The Foundling Museum

The basket hanging on the gate at London’s Foundling Hospital served a sad purpose: Mothers could place their babies inside the basket and slip away into the night. But most of the children brought to the hospital—a children’s home where England’s poorest kids were brought for a chance at care their parents could not provide—weren’t completely anonymous. Though they were given a new name when they were brought inside, most were left with a tiny token of some kind—a piece of property parents could use to identify themselves if they were ever able to take their children back.

This token is one of the more unique specimens of the thousands of such artifacts left at the Foundling Hospital over the years. These days, the hospital has been turned into a museum, and its token collection showcases the inventiveness and anguish of the destitute children’s desperate parents.

The Foundling Hospital opened its doors in 1741. It wasn’t a “hospital” in the traditional sense: Rather, the word hospital indicated the hospitality and charity poor children would find inside. The tokens left with children date from the early days of the hospital, when parents could leave their kids there no questions asked.

Kids who entered the Foundling Hospital didn’t stay inside the building. Rather, they were baptized, given new names, and sent to wet nurses or “nurse mothers” who took care of the children in the country. When they turned 5, they returned to the hospital, where they received an education. Wet nurses could return to visit their surrogate children, but birth mothers could not.

Workers at the hospital carefully recorded the clothing and identifying markers left with every child who entered. At first, many children were left with a small scrap of fabric (the parent would take the other half and the halves could be joined together again if they reunited). But over time, that practice was discontinued, and many parents left tokens with their children instead. They would attach notes and all kinds of markers, from pennies that were engraved with names and dates to more complicated puzzles like these.

The heartbreaking rebus on this token shows a child in a Moses basket—a universal symbol for a child who was given up. The rebus spells out “I want relief” and has the child’s date of birth. It’s a creative gesture that shows as much about the parents’ inventiveness as the plight of their child.

“It is quite remarkable that the parent(s) of the child admitted with this coin went to the trouble of having it engraved with this despairing message,” Emma Yandle of The Foundling Museum told mental_floss via email. Today, the coin is on display at the Foundling Museum. The hospital collected over 18,000 such tokens in the first 50 years of its existence.

The Foundling Hospital eventually became a charity that operates to this day—an example of some of the earliest attempts to help children in an age without foster care or social services. But though the tokens left in the hospital are seen as fascinating artifacts of a bygone era today, they also have a more anguished meaning. Tragically, the fact that the token still exists means that the child was never reunited with its birth parents.


November 28, 2016 – 4:30pm

6 Tips for Being Smart About Snow Forecasts

Be savvy about the snow forecast and you’ll know whether you should hunker down indoors or go outside and play, like Ziggy and Brody here. Image Credit: Bruce Bennett/Getty Images

 
Winter weather forecasts can be as daunting as the icy mess itself. Watching snow creep into the forecast is as delightful for some as it is stressful for others. But whether you’re rooting for it or wishing it’d go away, trying to read a snow or ice forecast isn’t always straightforward unless you’re a diehard weather enthusiast. Thankfully, it’s easy to cut through the noise and become a savvy consumer of snow predictions with a little bit of knowledge—and a healthy dose of skepticism.

1. WEATHER MODELS ARE NOT INFALLIBLE.

Weather models are an incredibly useful tool that help us predict the weather better than ever before, but these advanced computer simulations are not immune to making huge mistakes every once in a while. We run into this issue before every major weather event, but the problem of people treating weather models like the ultimate truth is even more pronounced before a big snowstorm.

Meteorologists usually call these weather models “guidance” for good reason. Each model has its own biases and flaws that only trained meteorologists know to spot and account for when making their forecasts. Some weather models have a hard time figuring out how much snow or ice will fall over certain areas. Even worse, if a model starts with bad data, it will push out a bad forecast.

Despite these flaws, snowfall accumulation maps posted to social media can go viral and collect millions of views before meteorologists have a chance to refute them. You should take maps produced by weather models with a grain of rock salt unless they’re accompanied by some sort of explanation from someone who knows their stuff.

2. NEVER TRUST AND ALWAYS VERIFY.

It’s easy to sound authoritative on the Internet. One of the big debates after the recent presidential election involved the influence that fake news websites had on voters’ beliefs. Unfortunately, that’s nothing new in the world of weather. Meteorologists have dealt with this problem for years. Anyone can create a social media account or a blog and talk about the weather with some cool maps and an official-sounding tone, but that doesn’t mean that the information they’re publishing is accurate.

You should always double- and triple-check your sources before believing or sharing weather information you find online, especially if the forecast calls for a significant storm. Do a little research into the author—it doesn’t take much more than one or two clicks to sniff out a phony forecaster. A general rule of thumb is that the less-reputable sources go to great lengths to tell you that they’re an “expert” rather than proving it to you with a record of accurate, dependable information.

3. BE SKEPTICAL OF OVERLY PRECISE FORECASTS.

It’s not always the fake news sources that tend to mislead you. Some television news stations have a nasty habit of making their products sound more advanced than they really are in order to draw in viewers. Every once in a while, some broadcast meteorologists like to show snowfall forecast maps with predictions down to one-tenth of an inch using values produced by their in-house weather models.

A snowfall forecast with precision down to the length of the nail on your pinky toe is good for show, but it isn’t good science. There are too many factors at play in most snowstorms to predict snowfall totals down to the exact inch, let alone throwing decimal points into the mix.

4. EXACT ACCUMULATIONS DON’T MATTER.

A desire for precision is understandable. We’d love to know exactly how much snow will fall during a storm, but the honest answer is that it really doesn’t matter. The best forecasts use a range of totals rather than exact numbers.

Snow only affects your life once it reaches certain depths. It only takes a dusting of snow to turn a road into an icy mess. A couple of inches of snow usually give you enough traction to slowly proceed with your daily life, but once depths exceed half a foot, it gets increasingly harder for pedestrians to walk and for vehicles to drive. In other words, there’s not much practical difference between 2 inches and 3 inches of snow—but there’s a big difference between 3 inches and 7 inches.

5. PAY ATTENTION TO UNCERTAINTY.

Meteorology is not an exact science. Since we have no way of knowing for certain what’s going to happen in the future, just about every weather forecast conveys some degree of uncertainty. Some weather events are more uncertain than others, and most high-impact snowstorms are usually on the extreme end of the uncertainty scale. Pay attention if your friendly neighborhood weatherperson tells you that things are looking iffy. There’s always a chance you could wind up with a lot less—or a lot more—snow or ice than you were expecting.

6. MANY FACTORS CAN AFFECT SNOW TOTALS.

Meteorologists talk about uncertainty for a reason. Predicting the future is hard work, and despite all our advanced technology, missing one subtle change in a storm can make a huge difference in the outcome. There are lots of reasons a snow forecast could go awry. Two of the most common causes of a broken snow forecast are dry air, which evaporates snow before it can reach the ground, and warm air, which can turn the snow into rain or ice. Even worse than finding less snow than you expected is getting slammed with a lot of it when you were expecting a light coating. Surprise snowstorms are less common today than they were just two decades ago, but they can happen if a storm veers off its expected course or a storm ingests more cold or moist air than expected.


November 28, 2016 – 4:00pm

Does Drinking a Hot Drink Really Cool You Down?

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iStock

by James Hunt

When it’s hot outside, few things are more inviting than a tall glass of ice-cold water—unless you’re my grandmother, who swore that the best way to cool down on a hot day was to drink a piping hot cup of tea.

You’ve probably heard other people say the same thing, but is it just an old wives’ tale, or is there any truth in it? If you’re trying to stay cool, should you reach for the fridge or the kettle?

Common sense suggests that ice water would be the better option. Getting a near-freezing cold beverage into your body should lower your core temperature and offer temporary respite from the blazing heat around you. That’s just physics: cold water naturally draws heat from the warmer body tissue around it.

Although some people suggest that the body responds to a cold stimulus by trying to heat up, there’s no real evidence for any real effect from that.

But the evidence for drinking hot beverages to cool down isn’t straightforward either, suggests research from the University of Ottawa. At least one study found that drinking even a small hot drink triggered a disproportionately high sweat response without significantly raising your core temperature. And since sweating cools you down, that means a hot drink is actually better at cooling you down than a cold one.

Of course, there are some catches. One is that you won’t feel the effects until your sweat has evaporated fully, contrasting with the instant effect of an ice water hit. The other, much bigger one is that it only works under certain conditions. If it’s humid, if you’re sweating a lot already, or if you’re wearing clothes that trap moisture on you then there’s bad news: drinking a hot drink is only going to make you hotter.

The ultimate explanation for this phenomenon was provided by Peter McNaughton, a professor of pharmacology at King’s College London. His research revealed that the TRPV1 heat receptors in your tongue and throat react to heat stimuli by causing you to sweat, regardless of your core temperature. These heat sensors are actually the same reason you break out in a sweat when you eat spicy foods.

So while it seems counterintuitive, having a hot drink on a hot day actually can cool you down. Turns out my grandmother knew better than all of us. Let’s raise a steaming mug of tea to her memory.

Have you got a Big Question you’d like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.


November 28, 2016 – 3:00pm

FTC Requires Labels on Homeopathic Drugs: ‘No Scientific Evidence’ They Work

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The Federal Trade Commission (FTC) has had it with marketers of homeopathic products. The agency has ruled [PDF] that all homeopathic products must now be labeled with a warning that there is no scientific evidence that they actually work.

The theory behind homeopathy is, itself, a little hard to swallow. Practitioners believe that whatever causes an illness must also be able to cure it, and that diluting a chemical can transform it from toxin to treatment. But even if that were true, the homeopathic products on store shelves today are so watered down that you’d need to take hundreds of thousands of doses in order to ingest a single molecule of the so-called active ingredient.

Scientists have been studying homeopathic remedies for as long as people have been using them, yet they’ve found no evidence that these products are any better than a placebo. These products cannot do what they say they can do—but until now, they’ve been allowed to go on saying it anyway.

The U.S. Food and Drug Administration regulates, well, food and drugs. Herbal supplements and other so-called natural remedies are largely outside their purview. This lack of government oversight has enabled the explosion of a multi-billion-dollar industry in which an untested bottle of pills could claim to cure anything from cellulite to cancer.

The FTC can’t do anything about a drug’s efficacy or safety, but it can do something about all those unsubstantiated claims. The agency released a 24-page report [PDF] on homeopathy advertising and sales that concluded, “No convincing reasons have been advanced …  as to why efficacy and safety claims for OTC homeopathic drugs should not be held to the same truth-in-advertising standards as other products claiming health benefits.”

The agency’s new ruling gives homeopathic product marketers two choices: Either they can stop making unsubstantiated claims about their products, or they can add a warning to their drugs’ packaging. The warnings must communicate that a) there is no scientific evidence that the product works; and b) that the claims made on the package are based on outdated, unproven theories that are not accepted by modern scientists or doctors.

Telling consumers the truth is a step in the right direction, although it may be too little too late. Numerous studies have shown that we don’t actually read or heed a package’s disclaimers. The FTC’s own report found that 25 to 45 percent of consumers believed that a sample product had been approved by the FDA. They continued to believe this even after reading a warning on the package that clearly stated the opposite.

“It’s embarrassing to admit because it sounds like people are stupid,” advertising lawyer Rebecca Tushnet told Slate in 2014. “In fact, people are human. They have limiting processing capacity, and you can’t just stuff information down their gullet.”

You’re a smart reader (we know this because you’re on our site). If you want to avoid getting ripped off, apply those savvy reading skills the next time you’re in the pharmacy.


November 28, 2016 – 2:30pm

Amazon’s Favorite Versatile Pressure Cooker Is a Steal Today

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amazon / istock

If you’re a chef with limited counter and cabinet space, it can be tricky to figure out what items are worthy of that precious culinary real estate. Should you buy a pressure cooker, a slow cooker, or a rice cooker? Luckily, you don’t have to choose. The wildly popular Instant Pot IP-DUO60 7-in-1 Multi-Functional Pressure Cooker manages to cram a rice cooker, a pressure cooker, a slow cooker, a yogurt maker, a warmer, a steamer, and a saute/browing pan into one tight package. The device has piled up a stellar 4.7-star Amazon rating with over 12,000 reviews, and it’s also been one of the most popular items for Mental Floss shoppers. For anyone with a tight kitchen space, this versatile cooker is a convenient, compact workhorse.

Today, it’s also a great deal! Amazon has cut the price for the six-quart, 1000W Instant Pot IP-DUO60 all the way to $68.95, a savings of over $50 off its list price. It’s one of the lowest prices we’ve seen for one of Amazon’s most celebrated kitchen tools. At this price, buying an Instant Pot is a no-brainer, so use that surplus mental energy on deciding what to cook this weekend. 

Buy at Amazon: Instant Pot IP-DUO60 7-in-1 Multi-Functional Pressure Cooker, 6Qt/1000W for $68.95 (list price $234.95) 

Mental Floss has affiliate relationships with certain retailers, including Amazon, and may receive a small percentage of any sale. But we only get commission on items you buy and don’t return, so we’re only happy if you’re happy. Good luck deal hunting!



November 28, 2016 – 2:21pm

Amazon Product Id: 
B00FLYWNYQ

9 Photos That Show the Enduring Power of Evolution

A new book gathers 200 beautiful images showing evolution’s influence on the flora and fauna of the world.


Shaunacy Ferro


Monday, November 28, 2016 – 14:00

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9 Photos That Show the Enduring Power of Evolution
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If you look in the right places, evidence of evolution is all around us. You don’t have to be a DNA researcher or a paleontologist to see it, either. For more than a decade, photographer Robert Clark has been shooting images that explore the fruits of evolution. His new book, Evolution: a Visual Record, collects all those photographs in one volume for the first time, showcasing 200 images of fossils, plants, and animals that illustrate how the world has changed. Below is just a small sample.

The book is $30 on Amazon.

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