Why Is AriZona Iced Tea Cheaper Than Water?

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AriZona via Instagram

Despite being a bladder-shattering 23.5 ounces, cans of AriZona iced tea have never wavered from the 99-cent price point introduced shortly after the drink debuted in 1992. It’s even printed on the label as a way of warding off sugar-water price gouging by retailers.

The fact that AriZona has been able to resist inflation for nearly a quarter-century is impressive. The fact that the cans usually wind up being cheaper than smaller soft drinks is also impressive, until you begin to realize how strange it is that a vat of iced tea and its accompanying ingredients somehow manages to be less expensive than plain water.

In a recent interview with Thrillist, AriZona chief marketing officer and co-owner Spencer Vultaggio shed some light on this convenience store mystery.

Unlike water titans Coke (which distributes Dasani), Evian, or Fiji, AriZona has virtually no advertising dollars invested in their teas. “We feel like it’s more important to spend money on something that our customer really cares about, instead of buying billboards or putting our cans in the hands of some celebrity for a few minutes,” Vultaggio said.

Even with a frugal approach to ads, AriZona still has to deal with rising production costs. To help resist increasing prices to compensate, the company has pursued alternative manufacturing methods, using 40 percent less aluminum in cans and having enough factories dotting the country to make transportation more efficient. Bottled water, in contrast, is sometimes sourced from abroad, making for exorbitant shipping costs.

In the end, it’s not the iced tea that’s more economical than the water; it’s that the container it comes in is simply cheaper to produce and transport. And while AriZona isn’t above charging a premium for fancier drinks—like a tea brewed with oak chips that sells for twice the price—their branding depends heavily on those familiar rows of 99-cent cans and the loyal consumers who keep reaching for them.

Have you got a Big Question you’d like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.


November 16, 2016 – 3:00pm

Bat Poop Might Be Turning Gabon’s Cave Crocodiles Orange

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Olivier Testa for the Abanda Expedition

In 2010, scientists started exploring the Abanda cave system in Gabon after getting a tip about something strange living there: crocodiles. And not just any crocodiles. Orange crocodiles.

Crocodiles will sometimes use caves as temporary refuges during droughts, but the dwarf crocodiles (Osteolaemus tetraspis) in the Abanda caves seemed to have taken up permanent residence there. When we wrote about the expedition a few years ago, the researchers didn’t know much about the cave crocs. They knew they were there, they knew they were weird, and they knew some of them had turned orange. The scientists, led by biologist Matthew Shirley, have since gone back into the caves to study the animals. Their new paper, published in African Journal of Ecology, overturns some of their early ideas about the Abanda crocodiles, showing that life in the caves has been good to them, and offers a new explanation for their strange colors.

After seeing the crocodiles for themselves, the team began surveying the caves and capturing crocodiles by hand, taking their measurements and determining their sex. To see what the reptiles were eating, they used a method called the hose-Heimlich technique, which is exactly what it sounds like. While one scientist flushed a croc’s stomach with an improvised stomach pump, another grabbed the animal and squeezed its belly, expelling the water and the stomach contents through the animal’s mouth. They did the same with a group of crocodiles living aboveground at streams in the forest around the caves.

While the forest crocs barfed up freshwater crabs, shrimp, crayfish, and a variety of insects, the cave crocodiles were eating cave crickets and bats—and little else. The difference in diets, the researchers say, suggests that cave crocodiles don’t hunt or feed aboveground and likely have very little contact with their neighbors. The animals have to come out of the caves to breed and lay their eggs because there aren’t any suitable places to build nests in there, but they apparently don’t spend much time on the surface. They’re not entirely trapped in the caves, as the researchers once thought, but they’re still very isolated.

Even with all that time spent in the caves, the Abanda crocs don’t appear to be changing in response to life underground. Despite some physical and genetic differences between them and the forest crocs, the researchers say that the cave crocodiles “showed no signs of physical adaptation, or repercussion, of living in a hypogean environment”—such as the reduced pigmentation or smaller eyes often found in other cave-dwelling animals. The only notable physical change the team thinks is connected to their lifestyle is the crocs’ orange skin. They initially thought that the color change might have been an adaption to living in darkness or caused by their diet. But they now have a different—and grosser—idea.

With thousands of bats hanging from the cave ceilings, the floor has become covered in a caustic mixture of water and bat waste. “We hypothesize that the orange coloration in large adults is caused by ‘bleaching’ of the skin after what is presumably years of inundation in bat guano,” the researchers say. In some cases, they found, the guano isn’t just bleaching the crocs’ skin and changing its color, but eroding it to the point where the scientists could clearly see the animals’ skulls peeking out through the skin.

Those don’t sound like the best living conditions, but the caves offer plenty to make up for it. After taking all the animals’ measurements, the researchers found that the cave crocodiles were in better physical condition than any of the crocs living aboveground. The team thinks this is because the cave crocs’ prey—bats and crickets—is abundant (numbering in the tens of thousands), easy to catch, and available year-round. Furthermore, the caves provide a stable microclimate and protection from the elements. The researchers also found more crocodiles in the caves than they did in the surrounding forest, where the animals are vulnerable to logging and bushmeat hunting, leading them to think that the caves also provide some safety from humans. Living in guano may have its costs, but at the end of the day, it’s not easy being green.


November 16, 2016 – 2:30pm

This Star-Shaped Pill Could Revolutionize the Way We Take Medicine

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Melanie Gonick / MIT

The future may be star-shaped—the future of medication, anyway. Scientists have created a pill that can unfurl and stay in the stomach, releasing malaria medication for weeks. The researchers, who published a report on their progress in the journal Science Translational Medicine, say the same delivery method could someday be used for almost any drug.

Malaria affects more than 200 million people each year. While treatment is available, it must be taken every day for several weeks. Many of the people affected by malaria live in remote or impoverished areas, which can make it extremely difficult for them to get and take their drugs on time. And if the treatment isn’t completed, the parasite will stick around. It’s not that the drug doesn’t work; it’s that people often can’t and don’t take it. Non-adherence—or failing to take a prescription exactly as prescribed, for as long as prescribed—is a major problem worldwide.

But a very exciting alternative is on the horizon. An interdisciplinary team of engineers and doctors invented a futuristic drug-delivery method: a time-release capsule packed with weeks’ worth of treatment.

The capsule is, well, capsule-shaped when swallowed, but it expands into a star or snowflake shape as it makes its way through the digestive tract. Once it’s fully expanded, it stays put, delivering carefully calibrated doses of medication until it breaks down as the joints connecting the arms to the core dissolve and the arms break off. These smaller pieces then pass safely through the digestive tract.

To test their creation, the research team loaded their capsule with a malaria drug called ivermectin and gave it to infected pigs. The pill worked beautifully; not only did it not hurt the pigs or prevent them from eating, but it also successfully released the ivermectin for 10 days.

The team then devised a mathematical model to see how long-acting ivermectin might work in humans. Their results showed that adding the new capsule to other standard treatments significantly increased the likelihood of eliminating malaria in a given population.

The new capsule could improve not only medicine but also medical science and drug testing, says Shiyi Zhang, co-lead author and a postdoctoral researcher at MIT during the study. “It may help doctors and the pharma industry to better evaluate the efficacy of certain drugs, because currently a lot of patients in clinical trials have serious medication adherence problems that will mislead the clinical studies,” he said in a statement.

Co-senior author Robert Langer of MIT believes his team’s technology has potential for all kinds of drugs and diseases. “Until now, oral drugs would almost never last for more than a day,” Langer says. “This really opens the door to ultra-long-lasting oral systems, which could have an effect on all kinds of diseases, such as Alzheimer’s or mental health disorders. There are a lot of exciting things this could someday enable.”


November 16, 2016 – 2:01pm

4 Famous Recipients of the Nansen Passport, the Travel Document Created for Refugees

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Dreamed up by a former polar explorer, the Nansen passport was the first legal travel document for refugees. Fridtjof Nansen, an adventurer turned Norwegian diplomat, created the document after becoming the League of Nation’s first High Commissioner for Refugees. In 1922, in response to the refugee crisis in Europe, he created the identity document that bore his name. (That same year he won the Nobel Peace Prize.)

The Nansen passport would go on to restore the right of half a million stateless people—displaced by World War I, the Armenian genocide, and the Russian Revolution—to cross borders and prove their identities. Nansen passports, usually renewed for a year at a time, continued to be issued until the 1940s when they were succeeded by the so-called London Travel Document, created after World War II. While most of those who used the Nansen passport were ordinary citizens, it also proved to be a lifesaver for several famous figures.

1. VLADIMIR NABOKOV

Giuseppe Pinovia Wikimedia // Public Domain

 
On December 15, 1921, the Soviet government delivered an order that denaturalized large segments of the expatriate population. Among their number was Vladimir Nabokov, one of almost a million Russians who had left the country after the revolution. Nabokov travelled for years on Nansen passports. He was among many of the culturally minded Russian emigrés who gravitated to Berlin, where he met and married his wife, also from Russia. She, however, was Jewish, and the couple fled Nazi Germany for Paris in 1937. France had received many Russians after the revolution, and Nabokov’s character Colonel Taxovich in Lolita (1955) is often pointed to as an archetype of the exiled Russian in Paris, forced to accept reduced circumstances and importance.

Nabokov’s provisional documents still often caused him trouble. In his memoir, Speak, Memory he calls the Nansen passport “a very inferior document of a sickly green hue. Its holder was little better than a criminal on parole and had to go through most hideous ordeals every time he wished to travel from one country to another, and the smaller the countries the worse the fuss they made.” In his short story, “Conversation Piece, 1945,” Nabokov’s narrator has a Nansen passport, “tattered sea-green,” missing a stamp “rudely refused” by a French consul. In 1940, Nabokov and his wife Vera left France for the United States, where Nabokov became a naturalized citizen in 1945. After the success of Lolita made his fortune, he spent the end of his life living at the foot of the Swiss Alps on Lake Geneva.

2. MARC CHAGALL

Pierre Choumoff via Wikimedia // Public Domain

 
Marc was born Moïse Shagal (sometimes given as Moyshe Segal), to a Hasidic Jewish couple in what is modern-day Belarus. The young painter was initially a supporter of the Bolshevik Revolution and actually worked for the government. However, following ideological disputes with other artists and financial problems, he left in the early 1920s for France. It’s unclear exactly when he passed into statelessness, but he seems to have used Nansen passports after his 1923 move to France and before becoming a French citizen in 1937.

While Chagall eventually did earn French citizenship, he would lose his nationality for a second time in 1941. When the Nazis took power, Chagall and thousands of other Jews in occupied France had their citizenship stripped.

Luckily, Chagall was smuggled out of France by sympathetic Americans and lived out the rest of the war in New York. His French citizenship was restored after WWII, and he returned to France, where he remained until his death in 1985.

3. ROBERT CAPA

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The life of Robert Capa, born Endre Friedmann in 1913, had a wild trajectory. The young Hungarian, already in trouble for his political activity against his own country’s fascist regime, moved to Berlin in his late teens. He lived in Germany until Hitler’s rise to power prompted him to move to France in 1933.

In Paris he met another Jewish refugee, a woman who went by the name Gerda Taro. She inspired his own transformation to Robert Capa, an “American” photographer who had an easier time selling photos to the French press. Together the professional and romantic partners worked to document the Spanish Civil War. Taro was on a solo trip in 1937 when she died in Spain, but Capa went on to cover World War II. He would follow the Allies across North Africa and Europe, including photographing the D-Day landings for LIFE magazine.

After the war, Capa’s life took something of a turn. He occasionally photographed celebrities and dated Ingrid Bergman. While still traveling extensively, he technically moved to the US in 1939, likely on a Nansen passport after his Hungarian citizenship had been revoked as the result of a change in Hungarian law. (He eventually became an American citizen in 1946.) However, he still also pursued work in war zones. He was killed by a landmine in Thai-Binh, in contemporary Vietnam, covering the French Indochina War in 1954. At the time of his death, he was just 40 years old.

4. IGOR STRAVINSKY

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Stravinsky was born in Russia in 1882. The child of two musicians, he was already widely traveled and established as a ballet composer by the outbreak of World War I. Stravinsky composed for the traveling troupe Ballets Russes, a number of whose members would eventually travel on Nansen passports. The dance company premiered his radically unconventional Rite of Spring in Paris in 1913. After the war began, Stravinsky moved his family to Switzerland.

As far as politics back in Russia were concerned, Stravinsky was a monarchist, so he was not rushing to return home. With his acceptance of a Nansen passport in the early 20s, his biographer Richard Taruskin writes, Stravinsky “renounced his Russian nationality.” Stravinsky moved to France and would subsequently become a French citizen in 1934, move to California in 1940, and earn U.S. citizenship in 1945. His first return to the U.S.S.R. was a highly publicized visit in 1962 as the guest of Nikita Khrushchev, but the renowned composer would live out his rest of his life as an American.


November 16, 2016 – 2:00pm