Have you ever wondered why your nose never seems to get in the way of your vision, even though it’s right there in the middle of your face? Or why, once we’re dressed, we no longer feel the clothes against our skin? It’s basically our brain’s way of being selective, hence the term “Unconscious Selective Attention”. If, after all, our brain had to constantly be giving us up to date information on whether our nose was still in place, or what clothes we’re wearing, there would simply be no time for it to get on with the other important things
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