Engagement in your brand is one of the best ways to drive sales. If people are talking about you, reading posts about you, and hearing about you, they are more likely to remember you and choose your products in the future. Historically you could have a successful business in your local area simply because of glowing recommendations passed from person to person to drive sales. The days when you could rely solely on traditional word of mouth are largely over, but just what do we mean by word of mouth and what does it have to do with social media