Businesses in the modern age are always fighting for customers’ attention. Amidst the noise, one strategy has emerged as a beacon of success: personalisation. From e-commerce to brick-and-mortar stores, the art of personalisation has become a vital tool for businesses looking to foster lasting relationships with their customers. Understanding Personalisation At its core, personalisation is about making the customer feel special. It goes beyond simply addressing them by name; it’s about anticipating their needs and preferences before they even realise them. Whether it’s recommending products based on past purchases or modifying promotions to individual interests, personalisation creates a unique and