Frito-Lay invested $30 million annually in a team of 500 experts to create the perfect combination of texture, fragrance, and mouthfeel in Cheetos, leading to their addictiveness and popularity.
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Frito-Lay invested $30 million annually in a team of 500 experts to create the perfect combination of texture, fragrance, and mouthfeel in Cheetos, leading to their addictiveness and popularity.