If 2016 has you feeling stressed, Pantone’s new annual color may provide a much-needed dose of relaxation. On the morning of December 8, the color authority announced that PANTONE 15-0343 Greenery will assume the mantle of 2017’s color of the year.
A “fresh and zesty yellow-green shade,” Greenery evokes feelings of wellness, renewal, and communion with nature. Pantone’s video announcing the color is filled with images of vibrant plant life and plates of wholesome food. After the year we’ve just had, it’s not surprising that Pantone also found a way to give their 2017 color selection a political edge. They wrote on their Facebook page, “Greenery symbolizes the re-connection we seek with nature, one another and a larger purpose amid a complex social and political landscape.”
Last year, Pantone chose two annual colors—Rose Quartz and Serenity—instead of one for the first time ever. The surprise of that announcement is hard to follow, but we’re perfectly fine with this year’s color placing an emphasis on simplicity.
December 8, 2016 – 12:45pm