Market access is a process to ensure that the patients who are getting the benefits have rapid and fast access to their brand of choice, when needed, at the right price. This methodology is a way to fast-track new pharmaceutical technology to the market so that the patients who have signed up for the services can get them early on. Many people want to avail services that are ensured by market access, however, some of the modern-day limitations hinder the product manufactured to hit the shelves because its selling cost does not cover the cost of manufacture. Following is a
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