The next time you’re at your local movie theater, keep an eye out for the movie posters lining the halls. Notice anything peculiar? That’s right, a lot of posters use the same typeface to advertise films.
Photo Credit: Fox Searchlight
The familiar font is called Trajan, and it was designed by a woman named Carol Twombly in 1989. Twombly worked for Adobe, and the font became extremely popular because many designers used Adobe software to create movie posters. This signaled a change in the movie poster industry. The first film to use the font in its advertisements was At Play In the Fields of the Lord.
Photo Credit: Universal Pictures
Other designers caught on to Trajan and soon the font was seen everywhere in film advertising. These days, Trajan is used more for direct-to-video and B and genre movies.
Photo Credit: Sony Pictures
Designers use Trajan to give movies more of an “epic” feel, even if they are low-budget horror films. We’re talking about advertising here, remember?
Watch the video below for more about the history of the font and its use.
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