During WWII, Coca-Cola lobbyist Ben Oehlert convinced the government to allow their product to be given to the troops as an alternative to alcohol in order to be excused from sugar rationing, thus potentially saving the company from going under.
fact
During WWII, Coca-Cola lobbyist Ben Oehlert convinced the government to allow their product to be given to the troops as an alternative to alcohol in order to be excused from sugar rationing, thus potentially saving the company from going under.