Swanson ended up with an unexpected 260 tons of frozen turkey after Thanksgiving in 1953. This led to the creation of the iconic TV Dinner, which revolutionized mealtime for busy Americans. The original TV Dinners came in aluminum trays and were marketed as a convenient and modern way to enjoy a complete meal in front […]
In 1953, Swanson overestimated the number…
In 1953, Swanson overestimated the number of frozen turkeys that it would sell on Thanksgiving by 260 tons. The company decided to slice up the extra meat and repackage it–creating the first ever TV dinner.
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In 1953, Swanson had 260 tons of leftover…
In 1953, Swanson had 260 tons of leftover turkey from Thanksgiving and didn’t know how to get rid of it. They asked their workers for ideas, and one man thought they should package it in individual trays with sides and freeze it. The TV dinner was born. 10