Michael Buffer’s catchphrase “Let’s get ready to rumble!” has generated $400 million in revenue through licensing as of 2009. Buffer started using the phrase in 1984 and trademarked it in 1992. He uses it in various forms in licensing deals, including Jock Jams, video games, advertisements, and other products. Variations of the phrase have been […]
When Southwest began using the motto “Just Plane Smart,” Stevens…
When Southwest Airlines began using the motto “Just Plane Smart,” Stevens Aviation, which had been using “Plane Smart,” advised of infringing its trademark. Instead of a lawsuit, the CEOs staged an arm wrestling match. The loser paid to a charity of his choice and the winner claimed the motto.
There are Target stores in Australia with the exact same logo…
There are Target stores in Australia with the exact same logo, name, and branding that have no affiliation with the actual Minneapolis-based retailer all because Target didn’t trademark their name in Australia.