Velcro Wants People to Stop Using the Term “Velcro” so They Dropped a Music Video

Velcro was invented in the early 1940s, but after losing its patent in the 1970s, the market was flooded with other “hook and loop” fasteners that, while not Velcro brand, were quickly labeled as such by the public.

Basically, anything that sticks together without adhesive is Velcro, right? Maybe, but once a term becomes “genericized” in that manner, the original company loses its trademark. Legal resource UpCounsel refers to this process as Genericide, because the original company – Velcro, in this instance – would lose not only their trademark, but their ability to stop other companies from using trademarked branding on non-Velcro products. And, thus, they’ll probably lose a whole lot of sales.

In a last-ditch and hilariously original attempt to hold onto their trademark, Velcro has released a music video pretty much begging the public to help them out by saying “hook and loop” instead of their company name.

While the word f*ck isn’t bleeped in the video, the other brand names are, and the people at Velcro are quick to say that they’re not only doing this for themselves, but for every former brand name that fell victim to being so ubiquitous and popular that it eventually spelled their financial death.

“I know that bleeped stuff is more fun to say, but if you keep saying it, our trademark goes away.”

The video is entertaining, catchy, and quite smart – so please, enjoy.

And you know, maybe we could give them a break? Because if nothing else, this whole thing is sort of depressing in its desperation, is it not?

Is it too late? Are people ever going to abandon the word “velcro” for “hook and loop?”

If the people at Velcro have anything to say about it…still probably no, but at least they can say they didn’t go down without a (musical) fight.

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10 Facts That Are Good for Quiet Reflection

With this fact set, you’re getting quality and quantity.

Enjoy! And learn!

1. Harmful

Photo Credit: did you know?

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2. Get a load of those names

Photo Credit: did you know?

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3. Are you living it?

Photo Credit: did you know?

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4. Prudish

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5. Thank God!

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6. Dream away

Photo Credit: did you know?

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7. I think I sound like Barry White

Photo Credit: did you know?

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8. That is cool!

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9. Clone wars

Photo Credit: did you know?

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10. Ahhhhh, that’s better

Photo Credit: did you know?

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I can safely say I didn’t know any of those facts. How about you?!?!

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This Non-Profit Recycles the Soap from Hotels You Leave Behind When You Check out

Every time you check out of a hotel, you leave behind a mostly-unused bar of soap. It may even be untouched, if you’re the type of person who has strong soap preferences. So what happens to it?

The answer is pretty disappointing: hotels generally just throw the soap away for sanitary reasons. And all that soap adds up; about one million bars of soap are thrown out every day in the U.S., between travelers and hotels.

One traveler was unhappy to discover this wasteful practice, so he decided to do something about it. Shawn Seipler, a former tech employee who used to travel five months out of the year, thought that he could make better use of all those slivers of soap, so he started Clean The World. The Orlando-based company collects unwanted hotel soap, sanitizes it, melts it down, and redistributes it around the world.

Just last year, Clean The World made over 7 million bars of recycled soap, which were then donated to people in need. Thousands of children die from diseases that are preventable with basic hygiene — or, as Clean The World puts it, “Soap saves lives.” The organization also recycles shampoo, conditioner and body wash for homeless shelters around the world.

Clean The World partners with hotels for the modest price of 50 cents per room per month. There are operating centers in Orlando, Las Vegas, Montreal, India and Hong Kong.

“There’s a whole world of hotels out there we can get to start donating,” Shawn told Thrillist. “Right now we’ve got 20 percent of all hotels in the US. That’s a lot of room to grow, and a lot of soap to make.”

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5 of the Most Costly Computer Failures in History

It’s utterly terrifying to think of what would happen if there was a major computer-related disaster and the entire world’s records were wiped out in one second.

I guess we never really know what dangers lurk out there in the world of cybercrime, hacking, etc., but it’s scary to think about it, considering how much we rely on computers for everything.

Let’s look at five major computer failures in history and what ended up happening.

1. The Dhahran Patriot Missile Interception

Photo Credit: US Army

During the first Gulf War in the early 1990s, the Patriot Missile became an iconic fixture. The Patriots were able to shoot down other missiles and aircraft.

One Patriot system in Saudi Arabia had its internal clock drift by 0.34 seconds because it had been operational for 100 hours. Israelis had advised the Americans to periodically reboot the system’s computers, but it was not done. The results turned out to be fatal.

On February 25, 1991, Iraqi forces launched a Scud missile. The Patriot system originally detected it but because of the slight time drift, it looked in the wrong place and did not attempt to intercept the Scud. The missile hit American barracks in Saudi Arabia and 28 American soldiers were killed.

2. WannaCry

Photo Credit: Public Domain

A worldwide ransomware cyberattack was launched in May 2017 affecting Windows-based computers. The encrypted data put out by the virus infected over 200,000 computers in 15 countries.

The WannaCry attack demanded ransom from those affected, asking for between $300 and $600 per computer. If people paid the ransom, their data was returned safely. WannaCry also badly infected the UK’s National Health System. It’s estimated that the attack caused $4 billion worldwide, and it is believed that North Korea was to blame.

3. Spectre

Photo Credit: Wikipedia

Spectre, discovered in 2018, is a vulnerability present in almost all current computer systems. This is how it works: it tricks a program into accessing memory while actually allowing someone to read data and possibly retrieve sensitive information.

It’s highly likely that Spectre will not disappear for a long time, and it might even be affecting your system right now.

4. ILOVEYOU

Photo Credit: Wikipedia

On May 5, 2000, millions of people around the world received an email with “ILOVEYOU” in the subject line. There was a file attached to each email called “LOVE-LETTER-FOR-YOU.TXT.vbs,” and, in classic fashion, millions of people opened the file.

When opened, the virus overwrote files on the computer and sent copies of itself to every address in a person’s Microsoft Outlook contacts, so you can imagine how quickly it spread. The attack ended up costing $15 billion to remove from computer systems after it infected 50 million computers in just ten days.

5. The Boeing 737 MAX

Photo Credit: Wikipedia

This one you may have heard of, since it’s been in the news recently.

The Boeing 737 MAX was rushed into production, and, like all planes, it needed to keep its fuel costs as low as possible. But the 737 MAX needed larger engines that could not be mounted on the wings like usual, which meant the engines were moved closer to the body.

Because it would be expensive to retrain pilots to deal with the changes, Boeing used a computerized system called MCAS that automatically pushed the nose of the aircraft down when an excessive angle was detected. They also neglected to inform pilots about the MCAS system.

This technology led to two catastrophic incidents: a Lion Air flight crashed in October 2018 and an Ethiopian Airlines flight crashed in March 2019 that killed a total of 346 people. The 737-MAX is now grounded worldwide, costing airlines and Boeing millions, if not billions of dollars.

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This Is How You Can Tell If Someone Blocked You on Facebook

Most of us don’t have the time or interest to go checking (or caring) who might have decided they no longer want to see what we have to say on Facebook.

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La forma de comunicarnos ha cambiado ? Estamos inundados de información día tras día, esto nos hace complicado hacer llegar nuestras oferta de productos y servicios a nuestro publico objetivo ? Existen distintos tipos de redes sociales ➡ Horizontales albergan todo tipo de usuarios sin una temática claramente definida. Facebook o WhatsApp son ejemplos de las redes sociales más importantes de esta categoría. ⬇ Verticales se especializan en algún campo, actividad o temática. Pueden ser profesionales o referidas a algún tema en concreto como puede ser moda o música. Ejemplos de esta categoría son Pinterest, SoundCloud o LinkedIn Ya sabes que Red Social usar para llegar a tu publico objetivo? Foto: @mauriciostradaphotography #avanza2creativos #agenciadigital #marketingdigital #marketingtips #marketingonline #branding #socialmedia #redessociales #rrss #felizlunes #instagram #facebook #twitter #linkedin #venezolanosenmadrid #venezolanosenespaña #emprendedores #emprendimientovenezolano

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That said, most of us also have moments of morbid curiosity that we’ll occasionally give into. And maybe we want to know if that one interaction (or something more personal) caused a “friend” (or relative, natch) to not only unfriend us on Facebook, but to completely block us from their timeline.

Here are some tips and tricks for those inevitable moments!

Scroll Through Your Friend List

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Current mood: ? #blockedonfacebook #mature

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If one of your former “friends” has blocked or unfriended you, they’ll no longer been on the list.

Do A General Search

If you type a name into the search bar and, when you click on a name, it shows that you’re friends, then the two of you are still in good standing.

If it shows the option to “Add Friend,” then you’ve been Unfriended. You can tell if you’ve been fully blocked by clicking on their name and seeing whether or not you’re able to see their public posts.

If you can’t, things are as bad as you think.

You’ve Definitely Been Blocked When…

Someone you know has an active profile doesn’t show up in the search results at all.

Your options are getting a friend to do the stalking for you or – crazy – talk to them about what happened in person, if that’s the sort of relationship you used to have.


There you go – but like I said, try not to get too wrapped up in what people think of you online.

There there be monsters, my friends.

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A Mexican Physicist Solved a 2,000-Year-Old Lens Problem with One Wild Equation

Even Isaac Newton couldn’t crack this case — but Rafael G. González-Acuña did.

A physicist in Mexico just solved a problem that has plagued scientists for over 2,000 years.

For centuries, lenses have faced a problem: the corners and edges are always a little soft and out of focus. It’s called “spherical aberration,” and it’s caused by differences in light refraction across the lens, along with imperfections in its shape and materials.

Photo Credit: iStock

Spherical aberration was presumed to be an unsolvable issue. Lens designers have developed workarounds to counteract and correct the effect, resulting in a uniformly clear image. However, these adaptive techniques can get incredibly pricey — which is part of why high-quality photography gear costs so much money.

Enter Rafael.

Rafael is a doctoral student at Mexico’s Tecnológico de Monterrey. After months of work, he came up with an equation to design a lens that eliminates spherical aberration completely. This equation works for a lens of any size, material or purpose.

This development is not only exciting on a scientific level, but it will also provide practical benefits to many different types of people. Cameras of all kinds, including smartphone cameras, will be easier and cheaper to design. Photographers will no longer have to deal with focus issues with their high-end equipment. Sharper lenses will also be able to be used for other optical devices, like telescopes and microscopes.

All in all, Rafael’s breakthrough is evidence that no problem is too old to solve.

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The Deepfake Video of Bill Hader Impersonating Tom Cruise Is, Quite Frankly, Pretty Concerning

These Deepfake videos are kind of terrifying.

Deepfake is an AI technology that people on the web are using to produce new, or alter existing, video content in order to make it look as if something that didn’t occur actually did (kind of scary, if you ask me). The videos are created using two competing AI systems that learn from each other, each time creating a more convincing version for the next time.

There has been a recent rise in both the number and quality of deepfakes online, and it’s concerning for a number of reasons – but perhaps none is so starkly arresting as this clip of Bill Hader talking about Tropic Thunder on a 2008 episode of David Letterman.

Image Credit: YouTube

As he speaks about the film, his face starts to transform into Tom Cruise’s mug.

Image Credit: YouTube

It’s so subtle at first that you hardly notice, even when it flickers to Seth Rogen’s face for an impression, and then back again.

Image Credit: YouTube

You really have to watch it for yourself.

If nothing else, the clip shows how the technology is improving, and how easily it will allow misinformation to spread to the public.

AI is the wave of the future, but it remains to be seen whether or not humans can really be trusted with it.

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A Project Turns Discarded Fishing Nets into Surfboards and Helps Reduce Ocean Pollution

As you already know, the ocean (and most of the rest of the planet) is slowly being poisoned by discarded plastics, and people all over the world are looking for ways to try to mitigate, ease, or even reverse the devastating effects that humans are wreaking on the marine environment.

The latest effort comes from the southern Indian state of Tamil Nadu, where fishermen are gathering discarded fishing nets to turn into surfboards.

The project is a collaboration between DSM, a nutrition and sustainable living corporation, and Thailand-based water sports company Starboard. DSM’s operations director explained to The Straits Times that they take the nets (often they are unusably broken) from the water, then clean, granulate, and transport them to their Indian factories to be reborn as ec0-friendly surfboards.

The nets are a big problem for both people and fish, in more ways than one.

The fish who don’t get caught in the nets often consume bits of them, and then as smaller fish are eaten by bigger ones, the plastics make their way up the food chain. The nets also tangle in boat propellors, damaging engines, and they can also strangle unsuspecting marine life, like turtles or cetaceans.

According to a DSM press release, experts estimate around 640,000 tons of trash nets remain in the ocean – 10% of all ocean plastic waste. Matt Gray, a commercial director at DSM, explained their mission in more detail.

“We look beyond society’s current model of take-make-dispose and instead try to mimic nature and the circle of life. By transforming the nets into fins, fin boxes, SUP pumps, and other parts of surfboards, the nets can return to the ocean in a much more environmentally conscious way.”

The effort is also supplying jobs for the local communities in India, which means the companies and the project are doing double the good.

Good on them. Now, let’s all find a way to do the same!

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French People Have Spent 20 Years Building a Castle with Medieval Techniques, and It’s Almost Done

This is spectacular!

You don’t need to be a fan of history or obsessed with the Middle Ages to appreciate the hard work and determination that went into this incredible project.

The Guédelon is a castle built over the past 20 years in Burgundy, France, with only technology and materials that were available during the 13th century.

Posted by Guédelon on Saturday, July 13, 2019

That means stones are transported by cart, and specially designed cranes (13th-century style, of course) are used to get heavy rocks to the top of the castle.

Posted by Guédelon on Saturday, July 13, 2019

The project began in 1997 with Michel Guyot and Maryline Martin, who spearheaded the effort to get the castle built. Final completion is expected around 2023.

Posted by Guédelon on Tuesday, June 25, 2019

During the lengthy construction phase the site drew 300,000 curious visitors each year. Guédelon even has a historically accurate backstory attached to it as well, which he uses to guide all the castle’s design and construction decisions.

The backstory begins in 1228, and with each year that passes, the researchers and volunteers who work on the castle must adapt to changes in technology that actually occurred. The backstory now places the castle in 1248.

One of the guides at the castle said that the backstory somehow needed a little extra something to get visitors excited:

“The rule is that only what we know from documents that existed at the time is allowed. Funnily enough, we found that even though we knew we were being accurate, somehow the castle lacked soul. So we invented a character – the owner – who would have likes and dislikes, wanting this and not wanting that.”

Les préparations pour la nouvelle saison continuent !Preparations for the coming season are under way!

Posted by Guédelon on Thursday, March 6, 2014

So the “owner” of the castle is Seigneur Guilbert, a middle-ranking feudal lord who was allowed to build his castle on the land because he sided with the French crown during a rebellion. Clever, isn’t it?!?!

What a wonderful project.

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15 Amazing Photos of What Mars Looks Like

It’s just like in Total Recall! Kind of…

The Curiosity Rover on Mars sends photos back from the red planet daily. And they are MINDBLOWING.

We, and NASA of course, still have so much to learn about Mars, but even these images would have been inconceivable not so many years ago.

Take a look at these stunning photographs.

1. Check that out

Photo Credit: NASA

2. Tracks

Photo Credit: NASA

3. On top of the world

Photo Credit: NASA

4. Desert landscape

Photo Credit: NASA

5. Wide open

Photo Credit: NASA

6. There’s the Rover again!

Photo Credit: NASA

7. Fish eye

Photo Credit: NASA

8. Doing good work

Photo Credit: NASA

9. Endless

Photo Credit: NASA

10. Lonely

Photo Credit: NASA

11. Fascinating

Photo Credit: NASA

12. Cool shot

Photo Credit: NASA

13. Boulders

Photo Credit: NASA

14. Wow

Photo Credit: NASA

15. Science rocks!

Photo Credit: NASA

Be sure to follow NASA’s progress on Mars, it gets more fascinating by the day!

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