We know how you feel about Target: You’re obsessed with shopping there (and just walking around and browsing there, too, apparently). So it’s pretty smart for the chain to start a loyalty program because you know, just like I do, that you’re going to spend about $100 in there every time, even if you just walked in to buy some laundry detergent. We can’t help it, okay?
Target's loyalty program is expanding nationwide in October with perks for all shoppers https://t.co/9rJxEviRel
— Neil Saunders (@NeilRetail) September 9, 2019
On October 6, the store is launching the Target Circle program that comes with all kinds of incentives for customers. Let’s get into the details…
You can earn 1% on all your purchases that you can redeem later. And trust me, that adds up. Also, you’ll get personalized deals and a birthday present.
HEADS UP #TARGET FANS: Target is launching a new loyalty program that will give you some money back, along with other perks — It's called "Target Circle" https://t.co/ugR7n4kNyI
— ABC7 Eyewitness News (@ABC7) September 10, 2019
Members of the program will also have access to special sales, and they’ll be able to vote on Target’s charitable contributions. And the best part? It’s totally free, so there’s no reason not to do it. If you already have an account at Target.com or a RedCard, you’ll be automatically enrolled in the program.
The retailer's latest loyalty program strategy may win over lots of hearts and minds, say industry watchers, as it provides a compelling engagement aspect as well as a new reward opportunity. https://t.co/4ijC4CCBSn
— Interactive Customer Experience Summit (@ICXSummit) September 16, 2019
Rick Gomez, Target’s chief marketing and digital officer, said, “Our goal is to motivate all guests to choose Target more often by providing meaningful benefits.” Sounds like a plan to me.
The program launches in a few weeks, so maybe you should hold off on your next major Target run until after October 6, so you can score some sweet deals. I’ll see you shopping in the aisles!
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