This is How Starbucks Changed the Coffee Industry by Turning ‘Small’ Into ‘Tall’

Do you remember the first time you ever glanced at a Starbucks menu? Immediately, you probably wished you learned Italian in high school. After all, what exactly is a venti or a grande?

Even after years of drinking their delicious coffee, it can still be confusing to figure out what order those unique sizes come in. Wouldn’t small, medium, or large suffice?

So what’s the secret behind Starbucks’ unique cup-size names?

Photo Credit: Pixabay

To better understand the origin of the company’s coffee offerings, you have to dial the clock back to 1986. That year, Howard Schultz opened Il Giornale. Of course, he would later launch Starbucks.

However, Il Giornale offered just three sizes: short, tall, and grande.

Photo Credit: The Awkword Wiki

Shultz took a trip to Italy three years prior, which provided the inspiration for the distinctive names for each cup size.

He used cups in a variety of sizes and even carried over the Italian inspiration to other items on his menu, including doppiomacchiato, and misto.

Photo Credit: Pixabay

Of course, the biggest impact on the coffee game came with replacing “small” with “tall.”

According to Starbucks blogger Melody Overton, the secret is actually stunningly simple. It all came down to space on the menu board. And everything changed once venti came into play.

Overton says.

“When venti was added, short dropped off the menu boards.

Starbucks decided that there wasn’t room for four sizes.

So short got the boot and tall became the new short, or small.”

Years later, “short” has made a reappearance…sort of. You can order hot drinks in the eight-ounce size.

In addition, Starbucks offers a fifth size for cold drinks. The “trenta” checks in at 31 ounces and will surely leave you satisfied.

Photo Credit: Pixabay

What’s your favorite Starbucks drink? Do you have a go-to size? How much is too much coffee?

Tell us your thoughts in the comments below!

The post This is How Starbucks Changed the Coffee Industry by Turning ‘Small’ Into ‘Tall’ appeared first on UberFacts.

This is How Starbucks Changed the Coffee Industry by Turning ‘Small’ Into ‘Tall’

Do you remember the first time you ever glanced at a Starbucks menu? Immediately, you probably wished you learned Italian in high school. After all, what exactly is a venti or a grande?

Even after years of drinking their delicious coffee, it can still be confusing to figure out what order those unique sizes come in. Wouldn’t small, medium, or large suffice?

So what’s the secret behind Starbucks’ unique cup-size names?

Photo Credit: Pixabay

To better understand the origin of the company’s coffee offerings, you have to dial the clock back to 1986. That year, Howard Schultz opened Il Giornale. Of course, he would later launch Starbucks.

However, Il Giornale offered just three sizes: short, tall, and grande.

Photo Credit: The Awkword Wiki

Shultz took a trip to Italy three years prior, which provided the inspiration for the distinctive names for each cup size.

He used cups in a variety of sizes and even carried over the Italian inspiration to other items on his menu, including doppiomacchiato, and misto.

Photo Credit: Pixabay

Of course, the biggest impact on the coffee game came with replacing “small” with “tall.”

According to Starbucks blogger Melody Overton, the secret is actually stunningly simple. It all came down to space on the menu board. And everything changed once venti came into play.

Overton says.

“When venti was added, short dropped off the menu boards.

Starbucks decided that there wasn’t room for four sizes.

So short got the boot and tall became the new short, or small.”

Years later, “short” has made a reappearance…sort of. You can order hot drinks in the eight-ounce size.

In addition, Starbucks offers a fifth size for cold drinks. The “trenta” checks in at 31 ounces and will surely leave you satisfied.

Photo Credit: Pixabay

What’s your favorite Starbucks drink? Do you have a go-to size? How much is too much coffee?

Tell us your thoughts in the comments below!

The post This is How Starbucks Changed the Coffee Industry by Turning ‘Small’ Into ‘Tall’ appeared first on UberFacts.

Starbucks’ Best Size Coffee Isn’t on the Menu — You Can Still Order a ‘Short’

It’s well-known that Starbucks has a secret menu, but you might not realize that also includes a secret cup size.

Fun fact: AMC theaters DOES have a normal-sized soda cup they also don’t advertise – it’s called a “cameo” size.

But, back to Starbucks.

On the menu, Starbucks offers 3 cup sizes – a tall (12 ounces), a grande (16 ounces), and a venti (20 ounces). You may be aware that a trenta (31 ounces holy crow) is also an option, but did you know you can also get a smaller than a tall?

You can!

The short is an 8 ounce cuppa, which is more akin to the size of coffee you probably brew at home into a ceramic mug.

It used to be on the menu – the sizes were short, tall, and grade – but eventually, the venti became a thing instead.

Maybe because people are really tired I guess and 8 ounces doesn’t seem like enough coffee? Just a guess.

But here’s the thing: it can (and does) often make for better coffee.

Take the cappuccino, for instance, which should have a thick head of foamed milk over the espresso. When you order a tall (or larger), the foam breaks down, which mixes a more-than-optimal amount of milk into the coffee. And the short doesn’t have any less caffeine than a tall, either, just less milk.

Gawker’s (RIP) Tom Scocca made an argument for the 8 ounce cup of coffee several years ago, even in drip format.

“When you drink a coffee larger than a small coffee, the coffee gets cold before you can finish it. You begin with a steaming, uplifting sip, and by gradual stages you end up sucking down cold, aroma-less dregs. Everyone knows this. Even people who disdain small coffee will confess that their larger beverages end in misery.”

So, the next time you’re headed out for coffee, consider the short – it will be hot and made the way it’s supposed to be made. Win, win!

The post Starbucks’ Best Size Coffee Isn’t on the Menu — You Can Still Order a ‘Short’ appeared first on UberFacts.