During the Soviet Union, government…

During the Soviet Union, government officials made a deal with Pepsi to allow Pepsi into the Soviet Union, being the first foreign product sanctioned for sale in the Soviet Union. After the fall of the Soviet Union, Coca-Cola was favored because Pepsi was associated with the Soviet Union. 00

The two founders of Pizza Hut…

The two founders of Pizza Hut sold the business to Pepsi in 1977, and one of the founders then became a prolific Papa John’s franchisee, owning 133 locations by the year 2001. During legal struggles with Pizza Hut in the late 1990s, Papa John’s ran commercial advertisements highlighting the fact, including a dramatization showing Frank […]

In 1993 Pepsi ran a contest in the Philippines…

In 1993 Pepsi ran a contest in the Philippines in which it promised 1 million pesos, roughly $40,000, to the person who found the number 349 inside his bottle cap. Pepsi went on to mistakenly print 800,000 winning caps, leading to outrage and death threats to Pepsi executives.