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In 2009, Tropicana invested $35 million to rebrand their Orange Juice packaging. Within two months of the change, sales dropped 20% and they lost significant market share before switching back to their original carton. The failed marketing experiment cost them over $50 million.
The post In 2009, Tropicana invested $35 million… appeared first on Crazy Facts.
Plastic waste is one of the biggest environmental issues of our time, and one of the most famous beer brands in the entire world is taking a huge step towards being part of the solution: they’re going to stop using plastic packaging materials altogether!
The manufacturer of Guinness, Diageo, announced that they’re getting rid of their plastic beer packaging and will replace it with cardboard that is 100% recyclable or biodegradable. That’s great news!
Guinness maker Diageo removes plastic from multipacks: http://ow.ly/Ytv430or4iN#NoPlastic #NoWaste
Posted by Love Clean Streets on Monday, April 15, 2019
The company also announced it is investing $21 million (U.S.) into the new project, and that getting rid of plastic rings and shrink wrap will remove the equivalent of 40 million plastic bottles from its operations.
Diageo owns Harp and Smithwick’s as well and plans to move away from plastic on those brands, too. The sustainable beer packs are supposed to debut in Ireland in August 2019 and expand to the rest of the world in 2020.
Guinness is good for you
The maker of Guinness is eliminating all plastic packaging for its products.
https://www.independent.co.uk/news/business/guinness-diageo-beer-plastic-free-packaging-a8869941.html
Posted by Marm O'Melia on Thursday, April 18, 2019
Oliver Loomes, the director of Diageo in Ireland, said, “Managing our environmental impact is important for the planet and the financial sustainability of our business. We already have one of the most sustainable breweries in the world at St. James’s Gate and we are now leading the way in sustainable packaging. This is good news for the environment and for our brand.”
Good work Guinness! Now head to the pub and order a couple to celebrate!
The post Guinness Goes Green: Beer Giant to Stop Using Plastic Packaging appeared first on UberFacts.
Our world is pretty sharply polarized these days, but if there’s one thing we can agree upon, it’s that we all need to be doing whatever we can to reduce waste. The single biggest thing we can do? Eliminate our dependence on plastic.
More and more businesses are jumping on board with sustainable and recyclable products and packaging, and here’s another great idea that will hopefully spread across the globe.
Posted by Perfect Homes Chiangmai on Tuesday, April 2, 2019
The photos in this article come to us from a supermarket in Thailand that has ditched plastic wrapping for their produce in favor of leaves. This means that more plastic that would be discarded to end up in a landfill is being eliminated from the environment.
Posted by Perfect Homes Chiangmai on Tuesday, April 2, 2019
These photos come from a place called Rimping Supermarket.
Posted by Perfect Homes Chiangmai on Tuesday, April 2, 2019
Posted by Perfect Homes Chiangmai on Tuesday, April 2, 2019
Posted by Perfect Homes Chiangmai on Tuesday, April 2, 2019
I love this idea! Let’s keep our fingers crossed that it catches on everywhere (here me, Kroger??)
The post Asian Supermarkets are Wrapping Products in Leaves Instead of Plastic to Wrap Products appeared first on UberFacts.