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In the 1920s in Los Angeles, most hotels prohibited women from checking in without a male chaperone, making it unsafe for females traveling to LA solo. Hotel Figueroa was opened in 1926 funded by women making it the largest hotel for women professionals to gather in a safe environment.
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The grandson of the last king of Italy and main claimant of the Italian throne works in a food truck in LA.
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There is a McDonald’s in LA that serves no food. It is strictly for filming when the set needs to be McDonald’s.
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Business owners have given away free food for many years.
Now, influencers have popped up all over, especially on Instagram, looking to promote products and services. The catch? You know it: in exchange for their promotions, they want free products or services – or cash! Larger influencers with millions of followers can make a lot of money for exposure posts. For example, Kendall Jenner raked in $250,000 for one post promoting the disastrous Fyre Festival.
But are influencers losing their charm? Joe Nicchi, an LA ice cream truck owner, recently took a public stand against them.
He’s constantly being hit up by influencers wanting his delicious soft serve in exchange for a post on their Instagram stories. And when they offer him exposure for his food…
That’s right. Influencers pay double! His cones run about $4 each, so if an influencer asks for a free cone, they pay $8. So what ticked him off? According to VICE:
“Last Thursday, I got an event request to do a party on a weekend for 300 people in exchange for the word they love to use, which is ‘exposure.’ I can’t do that; I can’t work for free.”
Nicci started his company back in 2014 as a way to make side income while working as an actor. You’ll find him on the streets of LA in a 1960s Mister Softee truck offering a simplistic menu ― chocolate, vanilla, or a twist cone. With the constant influx of influencers asking for free food, he had to put a stop to it all. He’s a small business owner and can’t afford to give away his “bread and butter.”
“The first 30 seconds of talking, they say ‘Hey, I don’t know if you follow me or not,’ so they tell me their screen name and say ‘If you want to hook me up with a cone, I’ll post it to my story. I’m like are you out of your mind? This is a $4 ice cream.”
What these Instagrammers seem not to understand (or care about) is the cost involved with swapping exposure for a product. They are asking Nicci, who is looking to sell to costumers, to “pay” for exposure (to who? He doesn’t know…) by giving out free ice cream. There’s just NO guarantee he’ll see any benefit.
So what if someone has 20K followers – are any of them in LA? What are the chances that they will buy his ice cream and how would he know?
“We work a lot of these [food truck] events on the weekends, and I’m not going to sound like a douchebag, but we have really long lines. It’s evident that we’re a popular business, but I’ve had many young Millennials who say things like ‘I’m surprised that you only have 5,000 followers.’ What does it matter? I have a line down the street. If Instagram went away tomorrow, I would still exist.”
Not all influencers take advantage, and the influencer bubble will burst soon, I’m sure. But in the meantime, Nicci can get back to what he been trying to do all along: Sell ice cream.
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Is the cost of living absolutely insane in your city? I live near NYC, and yeah, it’s pretty brutal.
That said, I was actually pretty surprised by some of the entries on this list of the world’s most expensive cities. San Francisco didn’t even make the cut, which seems kind of insane given the horror stories I’ve heard about rent in SF.
As recently reported, there is actually a three-way tie for the most expensive city in the world right now between Hong Kong, Singapore, and Paris.
Photo Credit: Wikimedia Commons
This analysis of the world’s most expensive cities was done by the Economist Intelligence Unit and this is the first time in the Unit’s Worldwide Cost of Living report that three cities tied for first place.
The group took over 400 items into consideration to compile the list, including the cost of food, school, recreation, clothing, household fees, etc.
Photo Credit: Pixabay
Singapore has been named the world’s most expensive city for five years in a row but this year it has company with Hong Kong and Paris. A strong U.S. dollar means more expensive American cities. New York moved up six spots and Los Angeles jumped four spots on this year’s list.
Take a look at the top 10 below.
Photo Credit: Public Domain
Photo Credit: Wikimedia Commons
Photo Credit: Good Free Photos
Photo Credit: Pixabay
Photo Credit: Flickr,Trip & Travel Blog
You can download and study a full copy of the report HERE.
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18% of people in a high speed chase get away from police in Los Angeles.
