Ketchup, the delightful red condiment gracing tables worldwide, has a surprisingly diverse and flavorful history. Beyond merely accentuating fries, burgers, and other culinary delights, ketchup’s journey is as varied as its ingredients. Let’s dive into some juicy facts about this ubiquitous sauce. 1. A Tropical Twist in the Philippines: During the adversities of WW2, tomato … Continue reading 7 Saucy Tidbits About Ketchup: The Evolution of a Condiment Icon
Ketchup was sold in the 1830s as medicine….
Ketchup was sold in the 1830s as medicine. In 1834, it was sold as a cure for an upset stomach by an Ohio physician named John Cook. It wasn’t popularized as a condiment until the late 19th century.
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Heinz ketchup cannot be…
Heinz ketchup cannot be called “ketchup” in Israel due to low tomato content. Heinz ketchup was tested and it contained 21% tomato concentrate. Israel requires ketchup to have 41% tomato concentrate.
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Ketchup started as a Chinese…
Ketchup started as a Chinese fish-based sauce, then it was picked up by the British and made into a mushroom-based sauce, and finally picked up by the Americans and made into a tomato-based sauce.
A New Heinz Bottle Shows You the Best Way to Pour Ketchup
A heap of ketchup in a puddle next to a hot serving of fries is about as close to heaven as you can get. But why is it so hard to get the stuff to come out of the bottle?
Photo Credit: Flickr
This is the question ketchup lovers have been asking for about 150 years.
Folks, we may finally have the answer—and from Canada, no less.
Thank you, neighbor. We owe you one.
This issue is the angle of the bottle. To illustrate the solution to consumers, Heinz Canada and creative group Rethink Canada distributed Heinz Ketchup bottles with oddly placed labels. When consumers turned the bottle so the label was right side up, the bottle aligned with the perfect angle at which to pour the tangy condiment.
Watch the video below for a demonstration:
Brian Neumann, senior brand manager at Kraft Heinz Canada, told AdAge Magazine:
This year, we have focused our marketing on reinforcing the emotional connection fans have with the brand in clever and ownable ways. We’re always thinking of fun, cheeky ways we can highlight the iconic and timeless nature of the product to give our consumers a smile.
Fun and cheeky is the perfect description of their effort to show us the best way to get to Heinz’s tomatoey goodness – and it’s also what we in the south think of our northerly neighbors.
Now, for the bad news. The helpful bottles are in limited production…i.e. only for Toronto.
Photo Credit: Pexels
But one of the foodie nerds at Food & Wine hacked that. Go run and get your protractor (I think I mentioned “nerd.”) and tip your bottle somewhere between a 35 and 45 degree angle. Make sure to verify the measurement because that is the sweet-ketchup-spot for optimum pouring performance.
Here is my hack on their hack: Paint the protractor red, write your name on it and decorate with stickers. Fasten the loop piece of Velcro on one side of the protractor and the hook piece inside your cabinet door. Hang your customized protractor inside the cabinet. Your very own scientific ketchup pouring angle indicator will be ready whenever you need it.
As they say in some parts of Canada, “Voila!”
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