Heineken has announced that it will stop using plastic rings to hold together their packs of beer cans. The company will begin in the United Kingdom, where the company has invested millions in equipment that now manufactures cardboard stocks that will hold multipacks of beer together.
We’re investing £22m to be 100% plastic-free by the end of 2021.
Take a look at the full story including an interview from our Marketing Director, Cindy Tervoort. https://t.co/oMYxZMxkoT
— HEINEKEN UK News (@heinekenUK_News) November 8, 2019
The announcement was met with enthusiasm and support, as you can see below.
Seems like a no brainer! https://t.co/42q0Eyxe1Z #reduceplastic
— Plastic Free Oceans (@plasticfreeorg) November 9, 2019
This move by @Heineken to ditch #singleuseplastic rings in favour of a cardboard alternative will save 517 tonnes of plastic! Great news for our seas and oceans
https://t.co/0Rr1W7kLv4
— LOVEmyBEACH (@LoveMyBeachMBP) November 7, 2019
I no longer buy canned drinks if the cans are bound together by plastic rings like the one pictured. Happily, more beer brands such as Heineken are being sold with the cans boxed in recycled cardboard. Cheers!
— Richard Maynard (@richmayn) July 24, 2018
These plastic rings are called yokes or hi-cones in the beer and soda industry. They may seem harmless, but they have a serious environmental impact – particularly on ocean life.
The Guardian reports that these new cardboard rings will reduce plastic consumption in the UK by a whopping 517 tons by the end of 2021.
Heineken, Kronenbourg 1664, and Foster’s will be the first Heineken-owned brands available with the new compostable cardboard rings. All plastic multipacks will be phased out for other Heineken-owned brands, such as Red Stripe, Bulmer’s, John Smiths, and Strongbow, by 2021.
Heineken joins other beer brands that have committed to cutting down single-use plastic six-pack rings, such as Guinness, Budweiser, and Smithwick’s.
Other brands have been experimenting with different methods to reduce their use of single-use plastic for beer packs, such as Carlsberg, which announced that it will soon start using recyclable glue.
All in all, Heineken is joining many UK-based companies that are looking for ways to help save the planet. Let’s hope their ideas catch on!
Have you heard of other innovative ways corporations are trying to cut down plastic use? Give them a shoutout in the comments!
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