Hallmark Christmas Movies Are so Popular Because People Want an Escape from Everyday Life

The older I get, the more mindless entertainment I tend to watch to relax at the end of a long day (or a long week). I definitely don’t always need to watch something dark and thought-provoking anymore to give my brain a workout.

That’s why I’ve watched Air Bud: Golden Receiver 75 times this year…is that weird?

But back to the point…

Part of the reason why Hallmark Christmas movies are insanely popular is that people want to escape the everyday stresses of life and our current news cycle, which, let’s be honest, isn’t very positive or uplifting. Tens of millions of viewers watch Hallmark Christmas movies, and the Hallmark Channel has already hit record-breaking numbers in 2019 since their “Countdown to Christmas” programming kicked off on October 25.

Hallmark Hall of Fame's special presentation of “A Christmas Love Story” starts now!

Posted by Hallmark Channel USA on Saturday, December 7, 2019

One woman who is a huge fan of the Hallmark Christmas movies said, “It’s just something to watch that’s mindless and doesn’t stress you out. It’s not political. It’s something somebody can watch and just be happy about, something that can take your mind off the world for a little bit.”

According to Michelle Vicary, the executive vice president of programming and network publicity for Crown Media Family Networks, which owns the Hallmark Channel,

“People need to feel good. They need to feel positive. There’s so much good television that is dark, edgy, and fantastic. But in the huge spectrum of the human experience, things can also turn out okay. Life can be good and life can be positive, and people need that too. That’s where we come in and that’s where our brand comes in and delivers on an emotional experience that says, ‘You know what, things are going to turn out okay, and you’re good and life is good.’”

Re-discover the magic of "Christmas Town" with Candace Cameron Bure and Tim Rozon with an encore presentation on December 5 at 8pm/7c!

Posted by Hallmark Channel USA on Monday, December 2, 2019

Now, if you’ll excuse me, I have to see how this big-city lawyer guy is going to fare in the small, rural town where he got isolated for Christmas because he got a flat tire. Will he find love and learn to appreciate the peoples’ small-town charm?

We’ll see!

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Earn $1,000 by Watching 24 Hallmark Christmas Movies in 12 Days

I have a feeling a lot of people are gonna be into this.

For some people, this would be a dream come true. For others…maybe not so much.

Internet service provider CenturyLink is offering to pay one lucky person $1,000 to binge-watch 24 Hallmark Christmas movies in 12 days. What a deal!

The website says:

“‘Tis the Season … to Get Paid to Watch Christmas Movies and it looks like all your Christmas wishes may just come true. We’re looking for a lover of all things Christmas, G-Rated romcoms, and too-close-to-home family dramas to watch 24 Hallmark Christmas movies in 12 days. If you think that’s you, we’ll give you $1,000 to critique a lineup of festive guilty pleasures.”

The site also says:

“You know how to work the Gram, Twitter, or Facebook. We want someone who’s willing to document their Hallmark marathon with their followers.

We want you to have opinions—lots of them! Think the grumpy Grandpa turned jolly Santa was a little overdone? Felt like the plot was a bit half-baked? Be as honest as possible in your review.”

Here’s what you have to do to win: every time you watch one of the films, get on Facebook, Twitter, or Instagram, include the hashtags #CountdowntoChristmas and #HallmarkDreamJob in every post. Also, you have to watch all 24 films within 12 days by December 25, 2019.

And you have to fill out the application on this website.

If you win, you’ll get that cold, hard $1,000 and a Hallmark binge-watching package that includes a subscription to a streaming service, hot cocoa (you’ll need that), Christmas cookies, a mini Christmas tree, some fairy lights, and all kinds of Hallmark swag.

Get going! Time’s a wasting!

The marketing gods approve of this scenario BIG TIME.

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