Learn About the 9 Types of Movie Posters and Why They Never Change

If you’ve ever seen a movie poster and thought, “I’ve seen that movie before,” it might be because there’s an art, a science, and a psychology that goes into the branding of movies.

Studios have found formulas that work, and there’s not much deviation.

One eagle-eyed viewer first noticed a similar pattern in Disney posters, and raised it on Tumblr.

Although the posters are from 3 different franchises: X-Men, Star Wars, and the new live-action recreation of old cartoons, users agreed, they color scheme and effects made them look like a single trilogy.

Seems like Disney is using the same guy from the graphics department. I thought this was 3 Star Wars movies.

Image credit: Tumblr via Cheezburger

User @metalgirlysolid explained that this was not just laziness on the part of the designer, but an intentional part of the marketing, using what’s known as Color Theory.

It's called Color Theory and we been knew. Art is subjective but there are certain rules you can follow to make things more appealing in a subconscious/subliminal kind of way.

Image credit: Tumblr via Cheezburger

The user then posted a series of thematically linked movie posters.

The first showed how teal and fiery orange tend to be used in action flicks, particularly with a sci-fi bent like Aliens and The Bourne Identity.

The next showed how often a red dress is featured in female-centered movies like Amelie, Frida, and Resident Evil.

Image credit: Tumblr via Cheezburger

According to 99 Designs:

Red is the universal sign of excitement, passion and anger. It draws attention and makes you stand out from the crowd. Is your brand loud, playful, youthful or modern? Think red.

Next came a collage of more in the blue and yellow vein, but softer than the ones that screamed “action flick.”These had a warm, glowy quality, with wistful looking actors staring out at you or couples together.

Image credit: Tumblr via Cheezburger

It featured dramas like Captain Correlli’s Mandoliln and City of Angels.

Apparently that’s because:

Blue symbolizes trustworthiness and maturity. You should use it for your brand if you want to be taken seriously.

Then @metalgirlysolid moved from color to imagery, showing all the gritty action movies that feature a domineering silhouette, usually from behind, getting ready to take on the world.

Image credit: Tumblr via Cheezburger

This grouping included D’Artagnan, GI Joe, and The Hitcher.

Next came Rom Coms, where studios like to show couples standing back to back: Pretty Woman. Two Weeks Notice.

Image credit: Tumblr via Cheezburger

It’s an especially good stance for the enemies to lovers trope, but studios aren’t too fussy.

Then there are the movie posters that feature a close-up of an eye. Color doesn’t matter, nor does the species of the eye.

Image credit: Tumblr via Cheezburger

This style always evokes Requiem for a Dream for me.

Again there were more blue action movies, everything from Taken to The Firm.

Image credit: Tumblr via Cheezburger

One particular style stands out as arguably demeaning towards women.

Often used for raunchy comedies, it features the “between the legs” shot.

Image credit: Tumblr via Cheezburger

Personally, not a fan, but they’re not marketing to me.

And finally, the rather modern trend of black and white and orange for explosive action movies.

It seems to be a favorite for Nicholas Cage vehicles.

Image credit: Tumblr via Cheezburger

99 Designs explains the possible emergence of this color palette as a dominant player.

Go orange to stand out from the crowd. It’s used less often than red, but still packs an energetic punch. Be cautious when using orange if your brand is trying to appear luxurious, feminine or serious, as orange does not invoke those traits to consumers.

They got that last part right.

Tumblr users were duly impressed with this knowledge drop.

Image credit: Tumblr via Cheezburger

The user is right. Once you see it, you can’t unsee it.

At least it helps to set viewer expectations, but no wonder everything seems so familiar.

Did this blow your mind like it did the folks on Tumblr? Tell us in the comments.

The post Learn About the 9 Types of Movie Posters and Why They Never Change appeared first on UberFacts.

Celebrity “Gender Swaps” That Are Super Trippy

You’ve probably come across FaceApp or similar programs that are designed to manipulate facial features through AI. These things allow you to grab any photo and mess around with attributes like hairstyle, age, and more without having to possess any graphic design skills yourself. One popular use is to “gender swap,” i.e. transform masculine features into corresponding feminine features and vice versa. It’s the sort of transformation that really throws our brains for a loop, causing it to be endlessly fascinating.

This fascination probably accounts for the significant success of a Twitter thread by user @EyesLikeShak who created a long series of face swaps using celebrities. It kicks off like this:

From there it’s just an endless gallery of familiar faces in strikingly new context. Check out some of the highlights here!

15. Mariah Carey

All I want for Christmas is not this.

14. Nicki Minaj

Why so serious?

13. Beyonce

Girl would be a queen even if she were a king.

12. Britney Spears

I’m transported to the early 2000’s here.

11. Lady Gaga

Is that second photo just Joe Rogan?

10. Rihanna

I…need some time to process this one.

9. Adele

Looks like a movie star.

8. Ariana Grande

Go big or go grande.

7. Katy Perry

OK but the crazy thing is the second picture looks like Luke Perry.

6. Usher

WHY IS FEMALE USHER LIKE 14?!

5. Celine Dion

I feel like these two are gonna team up to try to sell me some expensive soap.

4. Shakira

Those lips don’t lie.

3. Taylor Swift

He looks so judgmental.

2. Harry Styles

…really?

1. Eminem

Eric and Erika, together at last.

Pretty interesting! Check out the rest of the thread if you want more, there’s lots going on there!

Which one was your favorite?

Tell us in the comments!

The post Celebrity “Gender Swaps” That Are Super Trippy appeared first on UberFacts.