In the beginning of the 1930s, Cadillac had a policy that prohibited the sale of cars to African Americans. However, in 1933, Nicholas Dreystadt, a mid-level manager at General Motors, boldly interrupted a GM executive committee meeting and persuaded them to abandon this policy, advocating for marketing efforts targeting the African American community. As a result, within just one year, Cadillac experienced a remarkable sales increase of 70%.
GM recalled 800k cars in 2014 for faulty….
GM recalled 800k cars in 2014 for faulty ignitions. The cars would shut off while being driven which meant drivers lost power steering/brakes, and the airbags wouldn’t deploy. They knew about the problem since 2005 but never fixed it because it would be ‘too expensive’. 124 people died.
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