DARPA’s Study on Coffee Spillage and Human Biomechanics

The US Department of Defense invested $170,000 in a study to investigate the causes of coffee spillage while walking. The findings revealed that any low-viscosity liquid could spill when exposed to human biomechanics, not just coffee. The study was part of the Defense Advanced Research Projects Agency’s (DARPA) quest to understand human movement and to […]

Heinrich Hertz’s Discovery of Radio Waves and Legacy

Heinrich Hertz, the German physicist, is known for discovering electromagnetic waves, which we now know as radio waves, in 1887. However, when asked about the practical applications of his discovery, he replied, “Nothing, I guess.” He was more interested in studying the fundamental properties of electricity and magnetism. Hertz died at the young age of […]

The Age Perception Shift: Feeling Younger Than We Are

As per the concept of “Subjective Age,” most children and adolescents perceive themselves as older than their actual age, however, this flips around the age of 25, and by 30, around 70% of people feel younger than their chronological age, with the gap between the two increasing with time. Interestingly, research has shown that feeling […]

The Addictive Design of Cheetos

Frito-Lay invested $30 million annually in a team of 500 experts to create the perfect combination of texture, fragrance, and mouthfeel in Cheetos, leading to their addictiveness and popularity.