A Dunkin’ Donuts marketing campaign in South Korea released coffee aromas while their commercials played on buses and increased sales by 29%.
Dunkin’ Donuts Flavor Radio
In 2012, Dunkin’ Donuts launched an ad campaign in Seoul, Korea where scent spray devices installed on buses would release a fragrant coffee aroma when triggered by the sound of the Dunkin’ Donuts radio jingle. The campaign reached more than 350,000 people, and sales near bus stops increased by 29%.
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Dunkin’ Donuts and Franks RedHot Are Taking Sweet and Spicy to a New Level
The tastebud-tantalizing combo of sugar and heat is a serious game-changer that will instantly make your dish the talk of the party.
But as much of an advocate as I am of full-flavor eating, sometimes some ideas are best left as just that. But I’ll leave it to the professionals to decide what’s delectable and what’s disgusting.
Apparently, the combination of America’s signature breakfast item and a popular condiment were a match made in heaven – otherwise known as the Frank’s RedHot Jelly Donut at Dunkin’ Donuts.
.@DunkinDonuts Thanks for your dare. This Jelly Donut with Frank’s RedHot sauce is Please give us more!! #FranksSweepstakes (49/100) pic.twitter.com/a0Fb9K2i33
— Frank's RedHot (@FranksRedHot) February 3, 2020
The campaign launched on Super Bowl Sunday and instantly became a hot topic on social media.
Safe to say some people were skeptical at the odd flavor pairing.
Dunkin Donuts released a limited time only donut with Franks Red Hot Sauce drizzled on top of it pic.twitter.com/b94JBr8xbU
— Russ Solis (@RussSolis79) February 4, 2020
However, you can be assured there was plenty of research put into this fantastical idea.
Rick Golden, Dunkin’s manager of donut excellence, and his team tested more than 12 different flavor combos. Ultimately, the Frank’s RedHot Jelly Donut won out.
Things are getting spicy at two of our locations in the Miami area So even if your team lost yesterday, you can still win with our free @FranksRedHot Jelly Donut. See address in bio. #FranksSweepstakes x #Dunkin pic.twitter.com/wOFzaHzLLx
— Dunkin' (@dunkindonuts) February 3, 2020
Donut aficionados are all too familiar with Dunkin’s tried and true offerings. But this spicy special offered only in two Miami locations on February 3 was a stark departure from anything the iconic brand offered previously.
Those lucky enough to get their hands on were able to savor over the apple- and raspberry-flavored jelly stuffed donut with white icing and a hot sauce drizzle.
Both Dunkin’ and Frank’s RedHot encouraged people to respond on social media with their own innovative ideas. Considering both brands have extensive product lines, the possibilities are truly endless.
And as we’ve seen with other restaurant titans like Taco Bell, ideas that start out as local specials can quickly grow into national offerings.
So if you’re down with the sweet and spicy, start cookin’ up recipes that could make their debut in your town.
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Dunkin’ Donuts Is Ditching Its Iconic (But Environmentally Unfriendly) Styrofoam Cups
A lot of people are probably excited that Dunkin’ Donuts is getting rid of styrofoam cups at its locations.
The successful chain announced the move in 2018, and it is getting moving. The implementation of these changes will be 100% complete by April 2020.
A strong, independent iced coffee doesn’t need an extra cup. #DoubleCupBreakup pic.twitter.com/Y3UKgKawhh
— Dunkin' Boston (@DunkinBoston) November 21, 2019
This is a step in the right direction. The chain’s new vessels of choice will be double-walled paper cups that have a plastic lining to keep hot drinks warm. Dunkin’ Donuts is even going to make sure local governments have a say in how these cups will be recycled.
Customers have shared mixed opinions because the chain’s old cups really were iconic. But the environment is a good reason to give up something you don’t really need, even though you may have an emotional attachment to it.
Dang, that’s cold. Bye, Foam cup! We’re better off without you. #DoubleCupBreakup pic.twitter.com/wG3RZaLmrF
— Dunkin' Boston (@DunkinBoston) November 19, 2019
The famed donut company worked hard for 10 years to come up with a way to solve its styrofoam problem. Dunkin’ has reported using more than a billion styrofoam cups annually.
That’s really too many.
In addition to the revamped cups, the company has ended “double-cupping.” This is when customers are given a styrofoam cup they can wrap around their cold drinks, so they won’t get warm.
Dunkin’ even coordinated a campaign that tried to make this transition fun. Needless to say, many New England customers aren’t happy about these changes, but the company knows and has anticipated people’s reactions for some time now. Kelly Katapodis, a spokeswoman for the company says,
“Our goal was to satisfy all our customers with a cup that is more environmentally friendly, has the insulation properties of foam and has the lid that our customers know and love. It took us a while to find the answer, but we believe the double-walled paper cup will please all our guests.”
It was a good run. #DoubleCupBreakup pic.twitter.com/BAi6gN8Gbh
— Dunkin' Boston (@DunkinBoston) November 15, 2019
Dunkin’ Donuts joins a slew of other companies that are changing their practices to preserve the environment.
And it’s about time!
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