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In 1961, Thomas Monaghan got half-ownership of “Domino’s”, now one of the largest pizza companies in the world. All he had to give in return was his used Volkswagen Beetle car.
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Myers Motors produced a car specifically for Domino’s Pizza. Two models were produced: the original “jelly bean” model and then a hatchback model, which was nicknamed “pizza butt” because it was designed for use by Domino’s Pizza.
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In 1961 James Monaghan co founder of Domino’s pizza traded his 50% stake in the company to his brother Tom for a used Volkswagen, Tom went on to sell his 97% for 1 billion.
Domino’s Pizza stopped using its “Avoid The Noid” mascot because a 22 yr old paranoid schizophrenic named Kenneth Noid–thinking he was the real Noid–took 2 employees hostage with a .357 magnum revolver.