In the beginning of the 1930s, Cadillac had a policy that prohibited the sale of cars to African Americans. However, in 1933, Nicholas Dreystadt, a mid-level manager at General Motors, boldly interrupted a GM executive committee meeting and persuaded them to abandon this policy, advocating for marketing efforts targeting the African American community. As a result, within just one year, Cadillac experienced a remarkable sales increase of 70%.
In 2000 the University of Wisconsin…
In 2000 the University of Wisconsin photoshopped a black man’s face onto the cover of an admission booklet to make them seem more diverse. He sued and won $10million for diversity initiatives.