Studies have shown that an abundance of options can actually result in decreased satisfaction compared to having a limited selection. The presence of more choices raises expectations, which can subsequently lead to feelings of regret and self-blame. This phenomenon was introduced by psychologist Barry Schwartz in his 2004 book, “The Paradox of Choice: Why More […]
The IKEA effect makes people…
The IKEA effect makes people think anything they make themselves has increased value. 00