Starting a brand is hard, growing and scaling one is even harder and requires a different focus. Here are 7 areas to think about when growing a brand. Brand Health Tracking It’s important to understand the health of your brand and not just count the sales. Brand Health Tracking is a indicator of future success and is important to understand key metrics like awareness & consideration, and also other equity statements related to your marketing strategy and positioning. Distinctiveness Having a distinctive brand makes sure you stand out amongst the clutter and your competition. Key to this is ensuring you
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