Headline:
Bad Beef: Remembering Burger King’s Infamous “Where’s Herb?” Campaign
mfna_dek:
In 1986, Burger King customers could win $5000 by spotting Herb, its unfashionable pitchman, in restaurants. This is how the burger chain’s $40 million attempt to compete with Wendy’s famous “Where’s the Beef?” campaign turned into what Advertising Age called the “biggest promotional flop of the decade.”
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mfna_eyebrow:
#tbt
mfna_real_node:
Bad Beef: Remembering Burger King's Infamous "Where's Herb?" Campaign