You can now experience the fresh scent of a new MacBook without the hefty price tag. Apple accessory company Twelve South has released a scented candle that smells like a freshly unboxed Mac, The Verge reports.
The South Carolina-based company partnered with the candlemakers at Candlefish to create “New Mac.” The 100 percent soy wax candle, which will burn for up to 55 hours, contains the various scents of mint, peach, basil, lavender, mandarin, and sage, which reportedly combine to form the distinct smell of unwrapped plastic and aluminum.
“The idea is tongue-in-cheek and fun, but at the end of the day we wanted to make a candle that we wanted in our house,” Twelve South co-founder Andrew Green told Adweek.
The first batch of the $24 candles is already sold out, but Twelve South is taking pre-orders for the next run.
[h/t The Verge]
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October 4, 2016 – 5:30pm