From flashy marketing to cutting-edge platforms, the world of online casino is booming thanks to shrewd business tactics and shrewd marketing In the last ten years, online casinos have burst from underground pastime to mass phenomenon. So, what’s behind the boom? It’s not just gaudy games and big jackpots that are at work here. It’s the business and marketing strategies behind these sites that have really transformed the industry. This piece looks at how these strategies are making online casinos so incredibly popular, and provides us with a glimpse into the business brains behind this thriving industry. The emergence of