Every November in South Korea…

Every November in South Korea, there’s a day where everyone makes silence to help students concentrate for their most important exam of their lives. Planes are grounded, constructions are paused, banks close and even military training ceases. This day is called Suneung.

In 1958, Bank of America mass….

In 1958, Bank of America mass mailed 60,000 unsolicited credit cards, with a credit line of $500, to residents of Fresno, California. They chose Fresno so that if the plan failed, it wouldn’t get much media coverage. The program was wildly successful and marked the birth of Visa.

Silent film comedian Buster…

Silent film comedian Buster Keaton got his start in his father’s vaudeville act at the age of 3. His act would be to goad his father into throwing him across the stage, and he became so good at falling that he rarely got bruises. He was eventually billed as “The Little Boy Who Can’t Be […]

New York City is one of four major…

New York City is one of four major cities in the United States whose drinking water is pure enough not to require purification by water treatment plants. The city is supplied with drinking water by the protected Catskill Mountains watershed.

In the 1800’s, sewer-hunters scavenged…

In the 1800’s, sewer-hunters scavenged the London sewers for bones, fragments of rope, miscellaneous bits of metal, silver cutlery, and coins. Paradoxically, the men were strong, robust and even florid in complexion, often surprisingly long-lived–thanks to their strengthened immune systems.

Some marathon runners elect…

Some marathon runners elect to have their toenails permanently removed. Their level of running causes friction on the toes and results in toenails routinely becoming damaged and detached. To circumvent chronic nail wounds, some people just get rid of them entirely.

Volvo’s Latest Ad Campaign Has Got a Lot of People Talking

Volvo is the latest large company to jump on board the trend of progressive ad campaigns, the likes of which please many – while also riling up some in the process. Gillette’s recent campaigns discussing body positivity and toxic masculinity have received a decent amount of backlash, but clearly that’s not stopping other companies from testing the waters.

Image Credit: Facebook

Recently, Volvo stuck a toe in with the ad above, revealing their new parental leave policy. It features an illustration depicting same-sex parents…and some of Volvo’s fans on Facebook are less than thrilled.

Image Credit: Facebook

Volvo’s idea is simple:

“Being the human-centric and progressive company that we are, our EMEA team wondered: Can we extend those benefits to our employees outside Sweden? Turns out we can. To start with, we now introduce a paid, gender-neutral parental leave policy for all our sales company employees in the EMEA region (Europe, Middle East, and Africa) offering parents a total of six months of leave with 80 percent pay.”

The head of the company’s HR department added that the initiative is “one of several activities with the aim to create an inclusive culture and attract and retain a diverse set of people. It improves life-work balance, boosts family time, and fits with a progressive, human-centric company like Volvo Cars.”

It’s worth noting that there were also plenty of people applauding the company’s forward thinking ad.

Image Credit: Facebook

Volvo explains they’re hoping to erase discrepancies between men and women across the board while boosting the labor market and career opportunities by “reducing career and pay gaps.”

Nice!

The post Volvo’s Latest Ad Campaign Has Got a Lot of People Talking appeared first on UberFacts.

Volvo’s Latest Ad Campaign Has Got a Lot of People Talking

Volvo is the latest large company to jump on board the trend of progressive ad campaigns, the likes of which please many – while also riling up some in the process. Gillette’s recent campaigns discussing body positivity and toxic masculinity have received a decent amount of backlash, but clearly that’s not stopping other companies from testing the waters.

Image Credit: Facebook

Recently, Volvo stuck a toe in with the ad above, revealing their new parental leave policy. It features an illustration depicting same-sex parents…and some of Volvo’s fans on Facebook are less than thrilled.

Image Credit: Facebook

Volvo’s idea is simple:

“Being the human-centric and progressive company that we are, our EMEA team wondered: Can we extend those benefits to our employees outside Sweden? Turns out we can. To start with, we now introduce a paid, gender-neutral parental leave policy for all our sales company employees in the EMEA region (Europe, Middle East, and Africa) offering parents a total of six months of leave with 80 percent pay.”

The head of the company’s HR department added that the initiative is “one of several activities with the aim to create an inclusive culture and attract and retain a diverse set of people. It improves life-work balance, boosts family time, and fits with a progressive, human-centric company like Volvo Cars.”

It’s worth noting that there were also plenty of people applauding the company’s forward thinking ad.

Image Credit: Facebook

Volvo explains they’re hoping to erase discrepancies between men and women across the board while boosting the labor market and career opportunities by “reducing career and pay gaps.”

Nice!

The post Volvo’s Latest Ad Campaign Has Got a Lot of People Talking appeared first on UberFacts.