Newsletter Item for (88283): 10 Behind-the-Scenes Secrets of Zoos

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10 Behind-the-Scenes Secrets of Zoos
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Zookeepers may very well be the hardest working people you didn’t know about: Despite attending to the around-the-clock demands of animals and taking home a slim salary of $29,000 per year, the community of zookeepers is, nevertheless, supportive and good-spirited. These are 10 behind-the-scenes secrets of zoos.

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10 Behind-the-Scenes Secrets of Zoos

Three-Piece Animal Rings Hug Your Finger When Worn Together

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MaryLouBangkok/Etsy

A Bangkok-based artist has come up with a creative way to sport your love for your favorite animal. According to Bored Panda, jewelry designer Mary Lou creates rings in sets of three that come together to make one creature.

As you can see from the images below, her enamel-coated brass rings often include a face, arms, and a tail that curls around your finger. The deer set includes a shiny pair of antlers, while the cat rings come with bell-adorned collars.

According to her Facebook page, Mary Lou has been selling animal-inspired jewelry out of her shop in Thailand since 2009. Stackable rings are just one part of her repertoire: To browse her earrings, necklaces, and one-piece animal rings, head over to the artist’s Etsy shop.

All images courtesy of .

[h/t Bored Panda]


November 4, 2016 – 1:00pm

Yetta Bronstein, the Imaginary 1960s Jewish Housewife Who Ran for President

It was 1964, and the U.S. presidential race was getting ugly. The incumbent president, Democrat Lyndon Johnson, had launched a campaign to shame Republican nominee Barry Goldwater for advocating the use of nuclear weapons in the ongoing Vietnam War. His campaign featured the famous “Daisy Girl” ad—which showed a little girl moments before a nuclear explosion—to imply that Goldwater was going to blow up everyone’s kids. But Goldwater struck back with a secret weapon: beloved movie star Ronald Reagan, who delivered a very popular TV speech backing the Republican candidate, in an effort to yank the undecideds back into the Goldwater’s corner. Things were touch-and-go.

Amidst the turmoil a quirky new candidate emerged, running as an independent write-in on the previously unheard-of Best Party: A Jewish housewife named Yetta Bronstein.

Despite the fact that no one had ever heard of her, Mrs. Bronstein got tons of media coverage right off the bat. Exuberant and chatty with a cartoonish Bronx accent, she was featured on dozens of radio shows every week, making some pretty weird promises. Among the perks Bronstein offered to her voters were a national game of bingo to decide which citizens need to pay taxes, free bagels, and a mink coat in every closet. She proposed to take members of Congress off of their salaries and put them on earned commission, and to allow guns in the home, but decrease the velocity of their bullets by 95 percent. She also wanted to spike the Senate drinking fountain with “truth serum” and to put a naked photo of Jane Fonda on U.S. postage stamps in an effort to ease the deficit—and give a break to people who couldn’t afford Playboy.

But even as Bronstein spouted one wacky policy idea after another, it seemed as though the press was taking her seriously. Not one interviewer ever suggested that the whole campaign might … just possibly … be a hoax.

It was one, of course, hatched by professional pranksters Jeanne and Alan Abel. The wife-and-husband team in New York City were the minds behind the Society for Indecency to Naked Animals (SINA), whose goal was to clothe naked animals in the name of public decency (they were best known for their catchy slogan, “A nude horse is a rude horse”). Somewhat conversely, Alan was also later responsible for the completely made-up Topless String Quartet, whom the Abels claim Frank Sinatra later offered a recording contract after seeing their photos.

In the Yetta Bronstein ruse, Jeanne, a skilled improviser, played the part of Yetta and ad-libbed a lot of her interviews, while Alan occasionally chimed in as her campaign manager with equally absurd bon mots. Because Jeanne was in her 20s and “clearly not a Jewish mother,” she insisted on only booking radio spots and newspaper interviews, never appearing on television. As the hoax snowballed without getting called out, the pair began printing campaign materials and realized they’d need a photo of Yetta in order to sell the joke. They chose a picture of Alan’s mom, Ida, for their posters.

The Abels used a handful of different slogans for the campaign, such as “Vote for Yetta and things will get Betta,” and “If you want simple solutions, then you gotta be simple.” Yetta herself had a habit of bursting out into song during her interviews, specifically her self-promoting jingle (sung to the tune of “When the Saints Go Marching In”):

“There’ll be a change
There’ll be a change
There’ll be a change in government
When Yetta gets to be First Lady
and also President”

Jeanne Abel during the Bronstein campaign. Image credit: Alan and Jeanne Abel

As the campaign rolled on without being second-guessed, Jeanne landed hundreds of interviews, and the Abels got bolder and bolder. They staged political marches in Atlantic City, parading in front of the Democratic National Convention with “Clean Sweep with Yetta” signs featuring Yetta’s face on a broomstick. Yetta also wrote a letter to President Johnson, offering to drop out of the race if he’d take her on as his vice president. She even recorded promotional covers of “Nature Boy” and “I Want to Hold Your Hand” for some reason, which can be heard on YouTube today.

When November came, although she’d gotten plenty of attention, Yetta failed to win a single precinct (despite demanding a vote recount). LBJ retained the presidency in a landslide. Her failure didn’t deter her from running again in 1968 and publishing a book, The President I Almost Was, in the U.S. and UK while ramping up for her ’68 campaign. She later ran for mayor of New York City and Parliament in the U.K. But she lost every race she entered.

Their losses haven’t stopped the Abels from pranking the country regularly ever since. In 2007, Alan and a friend, Paul Hiatt, picketed the White House lawn as “concerned color-blind citizens,” protesting the Department of Homeland Security’s use of a color-based advisory system; they got as far as Condoleezza Rice, who laughed out loud when she read their flyer. They’ve also pretended to win the lottery at least twice, in 1990 and 2006, attracting reporters as they flashed doctored lottery tickets and staged flamboyant celebrations. Their daughter Jenny, along with her partner Jeff Hockett, wrote and directed a 2005 documentary titled Abel Raises Cain, chronicling her parents’ escapades.

Although it’s been a couple years since their last acknowledged large-scale public hoax—a fake campaign to “stop bird porn” in 2009, aimed at bird watchers they called voyeurs—Alan and Jeanne are still alive and kicking. And of course, with this being an election year, the Abels have been asked whether Mrs. Bronstein might run for president once more. In April, when Jeanne was asked on NPR’s Morning Edition whether Yetta had had any inclination toward throwing her hat (or babushka) into the 2016 presidential ring, she replied, “I don’t think Yetta has a place in this particular election season … The comedy’s already happening.”


November 4, 2016 – 12:30pm

Mental Floss #63

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13 Hearty Facts about Quaker Oats

Nothing helps stave off a chilly morning quite like a warm bowl of Quaker oatmeal. The wholesome, hearty favorite seems timeless today, but oats for breakfast were once quite strange to American sensibilities. While the Quaker brand is synonymous with oatmeal, they’ve consistently branched out (read on for their surprising connection to Willy Wonka). Read on for 13 wholesome facts about the fascinating history of the Quaker Oats Company.

1. AMERICANS WERE RELUCTANT TO EAT “HORSE FOOD.”

To many Americans in the 1850s, oats were considered livestock food—not fit for human consumption. Ferdinand Schumacher set out to change that perception in 1856 when he opened the German Mills American Oatmeal Factory in Akron, Ohio. Schumacher found success due to both the cheap nature of oat milling as well as strong support from Irish and German immigrants, who were already accustomed to eating oats. His success led to the memorable nickname “The Oatmeal King,” and he quickly began attracting local competitors.

2. THE “QUAKER” BRAND WAS INTRODUCED IN 1877—BUT WITHOUT ANY QUAKER INFLUENCE.

Circa 1900. Getty

One major competitor to Schumacher was Henry Parsons Crowell, who owned the Quaker Oat Mill in nearby Ravenna, Ohio. Crowell was the first marketer to introduce a trademark for a cereal product and registered the “Quaker” brand name and symbol in 1877. Neither Crowell nor the brand had any connection to the Quaker religious sect, but the icon of the traditional figure was intended to represent “good quality and honest value.”

3. THE COMPANY WAS BORN FROM A TUMULTUOUS MERGER.

After years of cutthroat competition, 1888 saw Schumacher and Crowell join forces with five other Midwestern grain moguls, including John Stuart and George Douglas, to form the American Cereal Company. Schumacher was the company’s first president and named Crowell vice president. Despite their alliance, the businessmen continued to struggle for control of the organization throughout the 1890s, with Crowell ultimately winning out. The renamed Quaker Oats Company was announced in 1901, with initial sales of $16 million.

4. HENRY CROWELL WAS A MAJOR PHILANTHROPIST.

While not a literal Quaker, Crowell was a prominent Christian philanthropist. Along with his wife, Susan Coleman Crowell, he established a major charitable trust which helped support over 100 evangelical organizations. In addition to his work with Quaker, he was also the Chairman of the Moody Bible Institute, a Christian university, for 40 years. Crowell ultimately donated over 70 percent of his lifetime earnings to various charities.

5. QUAKER OATS WAS THE FIRST TO GIVE OUT TRIAL-SIZE SAMPLES.

In the early 1890s, Quaker Oats pioneered several clever marketing techniques which would later become commonplace. In 1890, they introduced “trial size” samples of oatmeal, which were placed in every single mailbox in Portland, Oregon. The following year saw two additional innovations: they began including a small chinaware piece as a “free prize” in every box, and also became the first food company to include recipes on the packaging (the original recipe was for oatmeal bread).

6. THE MASCOT’S NAME IS LARRY.

Although often rumored to be William Penn, prominent Quaker and founder of the state of Pennsylvania, the company maintains that their genial mascot does not represent any particular historical person. Reminiscent of Crowell’s earlier statements about the brand association, Quaker now says their logo represents “honesty, integrity, purity, and strength.” Within the company, however, he is affectionately known as Larry.

7. THEY DIVERSIFIED FAIRLY QUICKLY.

In 1922, Quaker released “Quaker Quick Oats,” which reduced the cooking time from 20 minutes to just five. Along with Jell-O and other prepackaged options, “Quick Oats” were one of the very first convenience products on the American market. As Quaker continued to grow, they began offering a wider variety of products and incorporating other well-known name brands. One major acquisition was Aunt Jemima’s pancake flour in 1926. In 1942, they became a leader in the pet-food market when they purchased Ken-L Ration. The company saw a post-war boom, and by the late 1940s, Quaker boasted over 200 different products and sales of $277 million.

8. QUAKER JUMPED ON THE BREAKFAST CEREAL BOOM EARLY.

The trend towards convenience during the 1950s and 1960s sparked demand for quick-and-easy options, and Quaker was a leader in providing popular breakfast choices. The company introduced Life cereal in 1961—11 years before their memorable TV advertisement featuring a reticent young eater named Mikey, and the catchphrase “Mikey likes it!” Another kid-friendly cereal, Cap’n Crunch, was created in 1963 as a direct response to a survey which showed that children disliked soggy cereal. Yet another 1960s innovation was Quaker Instant Oats, which further reduced the cooking time from five minutes down to one.

9. QUAKER OWNED FISHER-PRICE FOR MORE THAN 20 YEARS.

As cereal sales started to slow in the late 1960s, Quaker began to diversify outside of the food market. Many such acquisitions were short-lived, but in 1969 they took over the Fisher-Price Toy Company, which at one point comprised 25 percent of Quaker’s total profits. Fisher-Price mainstays during the ’60s and ’70s included toy xylophones, animal “pull toys,” and the popular “Little People” playsets. Quaker spun off Fisher-Price in 1991.

10. QUAKER OATS FINANCED WILLY WONKA AND THE CHOCOLATE FACTORY.

Surprisingly, the Quaker Oats Company was instrumental in the creation of the classic 1971 film Willy Wonka and the Chocolate Factory. The early 1970s brought a major decline in revenue for the movie industry, and film studios began looking for unconventional ways to finance new projects. David Wolpert, a production executive, pitched a creative tie-in: Quaker would finance the production of the film, and also obtain exclusive rights to create Willy Wonka-themed products. The Gene Wilder-helmed film wasn’t an immediate hit, but candy products that were featured in the film, including Everlasting Gobstoppers, proved profitable. (Runts and Laffy Taffy were also born of this collaboration.) Quaker sold the Willy Wonka candy line to Nestle in 1988.

11. QUAKER WAS A MAJOR BEVERAGE PLAYER TOO.

As Quaker continued to branch out, one of their savviest business moves was the 1983 acquisition of Stokely-Van Camp, the makers of the Gatorade line of sports drinks. By 1987, Gatorade was Quaker’s biggest seller, and the company attempted to corner more of the beverage market with the 1994 purchase of the Snapple Corporation. By 1995, Quaker was the nation’s third-largest producer of non-alcoholic beverages, with sales over $2 billion annually. Ultimately, the Snapple decision proved to be a mistake; the brand was sold at a loss in 1997. Four years later, Quaker was bought out by PepsiCo, although the Quaker line remains popular to this day.

12. OATMEAL FOR A HEALTHY HEART—IT’S OFFICIAL!

As consumers became increasingly health-conscious throughout the 1990s, Quaker used that trend to notch another first: Following a petition from Quaker, the FDA issued the first official food-specific health claim for oatmeal in 1997, which read “Soluble fiber from oatmeal as part of a low saturated fat, low cholesterol diet, may reduce the risk of heart disease.” So go ahead and have that second bowl.

13. LARRY GOT A MAKEOVER.

In 2012, Larry, the smiling Quaker mascot, received a minor makeover as part of a broader marketing initiative among the PepsiCo corporation. Intending to subtly reinforce the perception of oatmeal as a healthy choice, the cheerful Quaker was given a trimmer haircut, and was slightly slimmed down—he “lost about five pounds,” according to the art team who led the redesign.


November 4, 2016 – 12:00pm