Let’s get ready to rumble!

Michael Buffer’s catchphrase “Let’s get ready to rumble!” has generated $400 million in revenue through licensing as of 2009. Buffer started using the phrase in 1984 and trademarked it in 1992. He uses it in various forms in licensing deals, including Jock Jams, video games, advertisements, and other products. Variations of the phrase have been […]

In 2002, Fujitsu made a device…

In 2002, Fujitsu made a device called the “iPad,” and Apple had to pay over $4 million to Fujitsu to buy the trademark rights. A Brazilian electronics company is legally allowed to call their phone ‘iPhone’ because they trademarked the word in 2000, 7 years prior to Apple’s iPhone. The phone runs on Android.