The rivalry between Adidas and Puma…

The rivalry between Adidas and Puma became so fierce that the German town of Herzogenaurach (where both companies had their HQs) became known as “the town of bent necks”, as no local would start a conversation with another without first looking down to check which firm’s shoes they were wearing. 00

The 1994 NBA MVP Hakeem Olajuwon released pairs…

The 1994 NBA MVP Hakeem Olajuwon released pairs of $35 sneakers instead of endorsing shoes from other brands. He said, “How can a poor working mother with three boys buy Nikes or Reeboks that cost $120…She can’t. So kids steal these shoes from stores and others. Sometimes they kill for them.” 00