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A study conducted in Finland found that BMW and Audi drivers are the most likely to ignore traffic regulations and drive recklessly. They are also more likely to be self centered, unempathetic, and view themselves as superior. Interestingly, the connection mostly applies to men.
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Audi had to use more durable horns in Indian-market cars, as their normal horns would have been unable to cope with the amount of honking Indian drivers do.
60 Minutes ran a story on the Audi 5000 in 1986, claiming that it accelerated suddenly on its own. However, the demonstration used a rigged car whose transmission had been altered. Government agencies vindicated the car, but Audi’s sales were affected. 60 minutes never apologised to Audi. 00